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Distribution Wholesales Retailing

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Catering to the marketing and regulatory needs of principals in other countries of the region. ... speakers for key events in addition to regular in-house ... – PowerPoint PPT presentation

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Title: Distribution Wholesales Retailing


1



Distribution

Wholesales
Retailing

Business agent

Marketing
Regional Focus
Regulatory
Support
Training EducationVIET LUC TECHNOLOGY
TRADING CO., LTD561 Nguyen Kiem Street, Ward 9,
Phu Nhuan District, HCMC., VietnamTel 84 3997
2040 Fax 84 3997 2064Email info_at_vietluc.com
Website www.vietluc.com
2
Vision
To become one of leader in distribution field
of health related business and FMCG in the
Vietnam and to be an outstanding business of
integrity and inspiration.
3
Mission
To provide and sell innovative range of
unrivalled purity and effectiveness FMCG, health
and beauty related products and services to
customers at profit in a way which is consistent
with our ethics, values and responsibilities
4
Core Values
  • Adhere to ethics and principles
  • Maintain purity superior quality
  • Provide best customer service
  • Live up to social responsibility
  • Spread Education and Awareness
  • Consumer must benefit

5
Management
  • Accomplished professionals, expert in managing
    multinational company.
  • Supported by strong marketing, sales, regulatory
    and finance teams.
  • High ethical and professional standards.
  • Fully satisfied principals around the globe.
  • Happy distributor partners customers in the
    globe.
  • Leadership positions achieved for represented
    brands / companies in short span of time.

6
The Team
  • Selected based on strict selection criteria by
    human resources consultant
  • Closely monitored and coached
  • Continuously educated and trained in-house, by
    outside consultants and our business partners.
  • Multi-lingual, multicultural and customer-focused

7
Organization - Staffing
  • Total Staff - 45
  • Managers - 5
  • 3 sales/marketing teams per territory requirement
    - 28
  • Logistics Department - 7
  • Admin and Accounts Dept - 5
  • Dedicated sales teams per segment
  • Separate promotion and sales team

8
Marketing
  • Well-defined strategic and marketing plans to
    provide deserving focus to each product line.
  • Dedicated teams of trained professionals calling
    on targeted customers to directly promote and
    market products ranging form ethical
    pharmaceuticals to skincare preparations to
    general health related OTC products from several
    principals around the globe.
  • Conducting seminars /presentations at appropriate
    levels for adequate exposure.
  • On going training and upgrading of marketing
    teams.
  • Participating in Trade shows.
  • Adequate and strategic media advertising.

9
Sales Distribution
  • Well established infrastructure with sales teams
    and delivery vehicles to cover following
    distribution channels
  • Modern channel
  • Tradition market
  • Wholesales
  • Sub-distributors
  • 5 teams to covering following territories
  • Northern
  • Middle Highland area
  • Southeast area
  • HCMC.
  • Mekong delta

10
Viet Luc Organization
11
Retailing
  • A comprehensive program of region wide modern
    channel, Retail Stores and wholesales is part of
    an elaborate retail channel establishment plan.
  • Big C 8
  • Coop Mart chain 41
  • Metro Cash Carry 8
  • Maximart chain 4
  • Vinatex 15
  • City mart chain 10
  • Fivi Mart 13
  • Duty free shop at the Vietnam border 4
  • Some other separate super market 12
  • Presentations have been made and negotiating with
    8 major upcoming malls for store locations.

12
Regional Focus
  • Working as regional support hub for all
    principals.
  • Out side Vietnam working through and actively
    providing support to sub distributor / direct
    customers in ASEAN, EU and USA.
  • Catering to the marketing and regulatory needs of
    principals in other countries of the region.
  • Providing strategic and tactical marketing
    support to sub-distributors in the region.
  • Ensuring smooth product launches and business
    growth in the region through out the Vietnam.

13
Training Education
  • In-house fully equipped and staffed training
    facilities for training on many services and
    products with different practical and theoretical
    classes.
  • Conducting educational seminars and presentations
    to the trade by inviting specialist speakers for
    key events in addition to regular in-house
    education and training classes.
  • Supporting all customers, sub-distributors and
    their sales and marketing teams with excellent
    training and educational programs providing
    proper tools to be successful in todays
    competitive environment.
  • Providing sales, marketing and practical
    trainings on products through out the Vietnam
    region by professional trainers.

14
Regulatory Support
  • Properly staffed and resourceful regulatory
    affairs department to liaise with MOH, other
    authorities and Media Offices of Vietnam and
    other Govt. bodies for registration of
    pharmaceutical and other regulated products.
  • Providing guidance and help to principals in
    preparation of dossiers for submission to MOH.
  • Providing help to sub-distributors in the region
    in preparation of dossiers for submission to
    relevant MOH offices in Vietnam.

15
Mission
Vision
To become the leading branded health related
business in the Vietnam and to be an outstanding
business of integrity and inspiration.
  • To provide and sell innovative range of
    unrivalled purity and effectiveness health and
    beauty related products and services to customers
    at profit in a way which is consistent with our
    ethics, values and responsibilities.
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