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Martin Brown, Fishburn Hedges

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Ensure ongoing engagement with key stakeholders. Communications ... Case studies and quotes from initial implementers. Photography illustrating Release 2 ... – PowerPoint PPT presentation

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Title: Martin Brown, Fishburn Hedges


1
Electronic Prescription Service Release 2
Communications Briefing for PCTs
  • Martin Brown, Fishburn Hedges
  • Leeds, 24 September 2007

2
  • Research results
  • Communication strategy
  • Graphics
  • Role of the PCTs
  • Questions and discussion

3
Research results
4
Lessons from Release 1
  • Most healthcare professionals thought they
    received enough or nearly enough information
    through one means or another
  • They expect information to be provided to them at
    the time they need it they will rarely go to
    look for it (on a website for example)
  • Healthcare professionals expect their PCTs and
    system suppliers (and their companies in the case
    of pharmacy chains) to be the main sources of
    information
  • There is broad optimism about Release 2 people
    can see the potential long term benefits

5
Patient behaviour (now)
  • Two thirds of people collect prescribed medicines
    for themselves half of these frequently (at
    least every three months), including a third at
    least one a month
  • Prescription form collection services are
    available to two thirds of patients who have
    repeat prescriptions
  • 74 of all patients tend to always use the same
    pharmacy and a further 13 tend to use one
    pharmacy more than others
  • The reasons for choosing a pharmacy were
    closeness to home or to the GP rarely
    closeness to work or shopping

6
Attitudes to Release 2 (the public)
  • As we would expect, awareness of EPS is currently
    low
  • Once told briefly how it will work, it is well
    received 66 say that it would save them time
  • For those indicating they are likely to nominate,
    general convenience (53) is seen as the
    biggest benefit
  • Reducing the need to visit the GPs surgery is
    also important (said 28)
  • Those who say they are unlikely to nominate say
    its down to not trusting electronic systemsor
    needing flexibility when collecting medicines

7
Patient behaviour (likely change)
  • Once they receive a brief explanation of how it
    will work, 57 of people say that they are likely
    to use nomination (including 27 very likely)
  • 61 of those people who are likely to nominate
    and currently use one particular pharmacy more
    than others are likely to stay with their
    existing pharmacy
  • But 36 say they are likely to change pharmacy
    (in three-quarters of cases to one nearer to
    home)

8
Communication strategy
9
Communications objectives
  • Support the smooth implementation of Release 2 in
    GP surgeries, pharmacies and other dispenser
    locations
  • Ensure that EPS Release 2 business process
    changes are explained
  • Ensure that the specific requirements related to
    nomination are understood

10
Communications objectives (continued)
  • Explain the changes to patients and minimise any
    concerns they have
  • Ensure that patients have the information
    required to make an informed choice on nomination
  • Explain the benefits of nomination while being
    mindful that it wont suit all patients
  • Ensure ongoing engagement with key stakeholders

11
Key messages for prescribers
  • There will be scope to reduce workload for the
    practice both the GP and the front desk
  • The EPS will support an increased use of repeat
    dispensing
  • It will make it easier to amend or cancel
    prescriptions
  • It will make it easier to manage long term
    conditions

12
Key messages for dispensers
  • There will be changes in business processes
    which have been developed in consultation with a
    pharmacy/DAC user group
  • There will be scope to reduce and better plan
    workload
  • The EPS will help pharmacists to develop their
    role as a healthcare professional
  • There is an appetite for the EPS amongst patients
    once they know about it
  • With nomination, there will be an impact on
    patients choice of pharmacy

13
Key messages about nomination for dispensers and
prescribers
  • Nomination is optional and will be more suitable
    for some patients than others
  • Nomination(s) can be changed or cancelled at any
    time
  • A patients request to nominate must be recorded
    and acted upon in a timely manner
  • No inducements can be offered to nominate
  • The EPS and nomination must be explained to a
    patient before he/she can nominate
  • Standard Operating Procedures for nomination
    must be established

14
Key messages for patients
  • The EPS is a natural evolution from the
    less-efficient paper based system
  • Benefits will depend upon individual
    circumstances nomination is more suitable for
    some than others
  • Nomination is flexible and convenient
  • Electronic prescriptions are as reliable, secure
    and confidential as their paper equivalents
  • You will always be able to get your medication

15
Key messages for patients
  • But
  • Once the key features of the EPS are explained to
    them, patients identify the benefits most
    relevant to themselves describing which benefits
    they should expect is too prescriptive and could
    make them switch off

16
Reaching prescribers and dispensers
  • Introductory leaflet for healthcare professionals
  • Formal guidance and training materials
  • System supplier and prescriber chain training
    materials and other information
  • PCT/LPC events, newsletters and other contact
  • CFH website
  • Trade / professional media
  • Professional bodies

17
Reaching patients
  • Introductory leaflet for patients (in a range of
    formats and languages)
  • Posters and signs for display in surgeries,
    pharmacies etc
  • We anticipate that dispensing contractors will
    take the lead on actively explaining nomination
    (they have the commercial incentive)
  • Patients will also receive information from their
    GPs surgery

18
Reaching patients (continued)
  • Some national media but prolonged roll-out
    makes this difficult
  • Local media generated by PCTs and the prescribers
    and dispensers going live
  • Intermediary organisations particularly
    charities
  • CFH website

19
Overview
2008
2007
2009
20
Graphics
21
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22
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23
Purpose of graphic device
  • Provides a visual link across materials, to help
    all audiences to recognise information sources
    relating to the EPS
  • Distinguishes Release 2 materials from Release 1
    materials
  • Gives organisations, particularly dispensing
    contractors, access to a graphic device that will
    be recognised nationally (although there will
    need to be some controls to ensure that it is not
    used to endorse inaccurate or inappropriate
    material)
  • Helps patients to know where the EPS is available

24
Role of the PCTs
25
PCT communication
  • To prescribers and dispensers
  • what they need to know
  • what and how they should communicate with
    patients
  • To patients
  • via prescribers and dispensers
  • via the local media
  • via local patients groups

26
Communication toolkit for PCTs
  • Samples of the leaflets, posters etc available
    from NHS CFH
  • Template presentations including on business
    processes
  • Key messages, facts and figures, QAs
  • Media handling guidance / template releases
  • Case studies and quotes from initial implementers
  • Photography illustrating Release 2
  • High resolution EPS graphic device and
    guidelines on its use

27
Questions and discussion
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