Writing Yearbook Copy

1
Writing Yearbook Copy Your Students Will Want
to Read!
2
Writing Yearbook Copy Your Students Will Want to
Read!

• People tell you they want less copy in their
  yearbook
• What is the first thing they do when they get
  their yearbook?
• They write in it!

3
Writing Yearbook Copy Your Students Will Want to
Read!
Stop writing Facts Write Memories
4
Writing Yearbook Copy Your Students Will Want to
Read!

• Stop writing in English
• Write in STUDENT.
• Not slang!
• Its the way you talk

5
Writing Yearbook Copy Your Students Will Want to
Read!
The Best thing you can do is B S Thats Brain
StormA reverse press conference
6
Writing Yearbook Copy Your Students Will Want to
Read!

• Get together a group of people that have
  experienced the same event or activity!
• Do a group interview.
• Shut up and listen!

7
Writing Yearbook Copy Your Students Will Want to
Read!
Three good questions to ask What was the
____________ thing to happen during
____________? The first blank is a superlative
happiest, craziest, saddest, most
embarrassing. The second is the name of the
activity.
8
Writing Yearbook Copy Your Students Will Want to
Read!
Three good questions to ask What do you think
you will remember most about _______________ in
ten years? The blank is the name of the activity.
9
Writing Yearbook Copy Your Students Will Want to
Read!
Three good questions to ask If you could
change one thing about ___________, what would it
be? The blank is the name of the activity.
10
Writing Yearbook Copy Your Students Will Want to
Read!

• Three good questions to ask
• These are not questions that you use as
  headlines.
• These are idea generators.