Tweens and Teens: Are They Looking Ahead

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Tweens and Teens Are They Looking Ahead?
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The Issue

• According to a recent Credit Canada survey
• 88 of parents teach their teenagers about debit
  cards however, only 45 of teenagers indicate
  they have a strong understanding of it.
• 89 of parents teach their teenagers about
  savings accounts however only 39 of teenagers
  indicate that they had a strong understanding of
  how to use a savings account.
• 68 of parents teach their children how to use
  credit cards however, only 18 of teenagers say
  they have a strong understanding of how to use
  one.

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The Tween Econmy
Tweens have a large influence on family
decisions and their spending power worldwide is
higher than ever. Important drives like the "age
compression" phenomenon, or KGOY (kids getting
older younger), means that this generation
largely rejects toys in favor of products
previously targeted at teenagers, such as mobile
phones, video games and music players. Also, the
influence of television, the lure of
brands/icons, and celebrity increasingly drive
the tween market.
Source Tweens A Force to be Reckoned With
Changing Consumption Habits of 8-12 year olds to
2010 Euromonitor(http//www.euromonitor.com/),
January 30, 2006.
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The Solution
What? The Wutsap Teens Saving Money Loyalty
Program offers a real solution for the tween and
teen economy. How? By helping Teens gain a
concrete understanding of the credit and savings
process and more importantly, the rewards
associated with saving money. Who? With the
help of carefully selected retailers, Wutsap, can
help promote a more savings-savvy behavior.
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The Process
Sign Up Via the website or at store
Earn SaveEarn back a percentage of purchase
Save earnings in an account
Transfer Savings to a Bank accountPre-paid
credit cardDebit card
Shop Purchase with the Wutsap Loyalty Card at
Participating Retailers
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The Benefits

• Tweens/Teens learning the value of money
• Never 2 young to start saving!
• Preparing teens for their adult financial" world
• Stronger loyalty/favoring of retailers resulting
  in more business
• Competition is becoming fierce, this enables you
  to stand out
• No other program puts FREE CASH directly into
  your clients savings
• Technology makes the world seem smaller therefore
  you need to keep up with what tweens/teens are
  doing
• Wutsap is a reflection of their world as it is
  today and keeping pace
• Unique opportunity to be a part of Wutsap's
  "trend setting in motion"
• Create a transgenerational awareness 
• A chance for retailers to show social
  responsibility
• Helping single parents (over 33 of population is
  a single-parent home)
• Building a program that allows our teenagers to
  be a part of it not only by saving money, but
  becoming active members of the Wutsap community.

As much as WutsapTSM may be a loyalty program, it
is one that builds loyalty towards ones'
self-reliance, not only towards retailers.
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Retailer Benefits

• Retailers are ALL slashing prices by 30-70 to
  attract clients.
• With the Wutsap program, they only kick back say
  15 and take the focus off the sales prices, and
  turn the focus to the savings program therefore
  enabling retailers to carry a larger
  profit margin, don't have to reduce prices,
  and earn more money!
• if they chose to support our program it would
  cost them, tops, 15 vs. a potential slicing of
  40. that's how we can get a higher kick back
  also allowing us to build bigger money amounts  
• the retailer is happy with less slashing of
  prices, and we justify our demand for no less
  than 10
• all we're doing is shifting perception