Myths About Secondary Marketing Research

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Myths About Secondary Marketing Research
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Secondary Marketing Research

• Its secondhand, old, outdated. We cant rely on
  it.
• Since its available to everyone it cant be
  strategically important.
• Everything is available on line.
• Its easy. All we need is a PC, a modem, and an
  account at an information supermarket.
• Its inexpensive.
• Its instantaneous.
• Secondary data dont answer my questions. They
  are never in the form we want.