PERSONAL SELLING, DIRECT SELLING, ONLINE SELLING

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PERSONAL SELLING, DIRECT SELLING, ONLINE SELLING

• Marketing Management
• Session 12
• November 26, 1998

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SESSION OUTLINE

• Media advertising special topics
• Personal selling video  tis the Seasoning
• Online selling
• trends
• issues

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ADVERTISING

• Important question
• standardization vs. globalization vs. adaptation
• advantages and disadvantages
• Special case the Quebec market
• why is Quebec a prime target for adaptation?

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ONLINE MARKETING

• What is the World Wibe Web?
• Information media?
• Advertising media?
• Distribution channel?
• All of the above?
• The birth of a new industry
• e-business
• web site builders
• web advertising agencies

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ADVERTISING CHALLENGES

• New measures
• hits
• traffic
• New tools
• traffic builders
• links
• New strategies

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NEXT WEEK

• Last session
• Implementation and control of the marketing plan
  (no readings)
• Review of the material