The Implications of Western Culture on Technology Use

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Cultural Differences in Technology Use
Elizabeth Markman Caitlin Geier Casey Fisher
Osvaldo Jimenez Stephanie Chaparro
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The Implications of Western Culture on Technology
Use

• Elizabeth Markman

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Individualistic Perspective

• Value independence from others, attending to the
  self, unique inner attributes
• Tasks maintaining internal and private thoughts,
  being unique, expressing self
• U.S. Internet Use

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• EMAIL USE
• In recent studies using Western subjects,
  scholars found that
• email could be the choice of managerial
  communication
• because it results in frequent media richness
  even with
• limited non-verbal cues (Lee, 231).
• ONLINE CONSUMERISM
• more likely to use a calculative process to
  assess danger
• individualism promotes trust in these online
  environments
• IM USE
• more likely to participate in one to one chats
• less likely to use audio, video and emoticon
  features.

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• CELLULAR PHONE USE
• more likely than Europeans to use their phones
  in
• motor vehicles, in restaurants,
• in public restrooms, and in movie theaters
• MMORPG/GAME USE
• users ages range between 11 and 69
• positive results have been
• extrapolated from use
• FUTURE INTERFACES
• we cannot assume that every individual worldwide
  will
• benefit from the same interfaces.

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Internet Usage in India

• Casey Fisher

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Overview

• In 2007 there were 42,000,0000 internet users in
  India
• By contrast, Indias population was about 1.13
  BILLION people. Thats a penetration rate of only
  3.7.
• India Internet Use
• - 60 general information
• - 45 educational information
• - 27 search job sites
• - 17 seek financial information
• - 8 astrological information
• - 4 online matrimonial sites (1.7M people)

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ONLINE ARRANGED MARRIAGES

• Although just 4 use online matrimonial sites,
  the number is growing.
• In a country where traditions are thousands of
  years old, 1.7 Million users is quite a lot.
• Top sites are Bharat.com, Simply Marry and
  Shaadi.com.
• The shift toward online matrimony seeking is very
  similar to popularity of US sites like Match.com
  and eHarmony, except the goal is marriage and the
  timeline of courting is shorter.

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Internet Entrepreneurs

• According to The Times of India, "Internet usage
  in India has grown more than 11 times over the
  last seven years.
• The boom is being driven not by metros, but by
  smaller and non-metro towns, where the number of
  users has risen by a whopping 69 times and 33
  times respectively since 2000.
• India has almost become synonymous with
  outsourcing as many American jobs and services
  have moved there due to lower wages and higher
  efficiencies.
• Entrepreneur Magazine it was revealed that Indian
  outsourcing firms are actually outsourcing the
  outsourcing. Because of rising wages in India,
  many successful Indian outsourcing firms are
  using other Asian countries to do the bulk of the
  work. The entire process is managed via the
  Internet.

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"July 7, 2004 - Women lead rural India's internet
rush. The internet is beginning to have a
revolutionary effect on the 700 million people
who live in villages in India - and the charge is
being led by women. - From BBC"

• Many women in rural India do not have access to
  education or healthcare and spend the majority of
  their lives scraping by to feed their families.
• In many districts, the women are entirely
  dependent on the men for support.

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Japan
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http//joi.ito.com/archives/2007/10/21/otetsudai_n
etworks.html
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Internet Usage in the Middle East
Caitlin Geier
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THE MIDDLE EAST
The Arab culture constrains rather than
encourages Internet use
General Information on Internet Use
One of the most underrepresented areas in the
world in terms of internet use - accounts for
2.9 of the worlds users. However, has been
substantial growth in broadband Internet access -
the number of users has increased by 479.3 over
the past six years.
2.9 world Internet users
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CONTENT FILTERING
Some cultures with presence on the internet
affect our customs in a negative way. - Middle
Eastern religious leader
Political and religious leaders believe they are
protecting citizens from numerous cultural
threats, when wandering in the virtual world.
Yet, they are simultaneously preventing citizens
from a wealth of knowledge and information. Conten
t that is considered inappropriate according to
religious, cultural, and social standards --
pornography, gambling, alcohol, dating, and
nudity
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USE OF INTERNET DESPITE RESTRICTIONS
While a lot of content is filtered, it is
difficult to filter group discussions and emails.
Thus, most people spend the most significant
amount of their time online chatting or using
email. Blogging has also become increasingly
popular, as the region greatly restricts
expression in other journalistic mediums such as
newspapers-- currently over 75,000 bloggers in
Iran alone.
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Scandinavian Countries
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Why Scandinavia??
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Land of Technological Innovation