Walt Lankau

1
Walt Lankau

• PresidentNational Golf Course Owners Association

2
Setting the Stage1987-2003

• Two Down Business Cycles
• Average weather?
• Over supply
• Changing lifestyles

3
Adapting to the new reality

• Product Differentiation
• Flexibility
• New Products

4
Programs that work for us

• Practice and Play
• Nine before work
• Morning leagues
• Wee tees
• Instructional programs