Overview of national activities on energyrelated behaviour change

1
Overview of national activities on energy-related
behaviour change

• Renée Bruel
• SenterNovem
• EnR-workshop, 23-24 May 2005

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Questionnaire

• 1. Programmes on influencing energy-related
  behaviour of individual consumers.
• 2. Specific objectives related to behavioural
  change
• 3. Instruments used
• 4. Targeted strategies for certain segments
• 5. Monitoring of results
• 6. Research activities

3
Results from

• CRES, Greece
• EST, UK
• EIHP, Croatia
• Ademe, France
• IDAE, Spain
• STEM, Sweden
• MOTIVA, Finland
• AEA, Austria
• SenterNovem, Netherlands

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1. Programmes (CRES)

• 1. Information campaign on RES and CHP (05-06)
• 2. Promotion of energy efficient technologies and
  energy labelling in tertiary and domestic sector
  (March 04 - Sept. 05)
• 3. Continuous educational activities
• 4. Training and information material on RES, RUE
  and energy saving

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1. Programmes (EST)

• 1. Advisory services through regional offices,
  internet and telephone (RES, RUE, transport)
• 2. Marketing activities
• 3. Awareness raising programmes
• 4. Training and education programmes
• 5. Best practices
• 6. Product accreditation and energy labelling
  schemes

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1. Programmes (EIHP)

• 1. Educational material for elementary schools
  and general public
• 2. Plan to start a programme aimed at influencing
  energy-related behaviour

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1. Programmes (Ademe)

• 1. Promoting thermal solar energy in domestic
  sector
• 2. Local advisory services to consumers
• 3. Communication campaign (03-06) for domestic
  and public sector. Faisons vite, ça chauffe.
  Aim is also to involve stakeholders.

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1. Programmes (STEM)

• 1. Supporting local energy advisors
• 2. Started to support IT-related projects to
  influence energy-related behaviour.

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1. Programmes Motiva

• Efficiency in households appliances
• Ecodriving
• Housing
• Awareness Campaign on Climate change
• Awareness and Education (Energy Week)

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1. Programmes Austrian Energy Agency

• Housing investment and habitual behaviour
• Ecodriving
• Energy efficient appliances

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1. Programmes The Netherlands

• Ecodriving
• Bio-energy in Transport (climate change)
• Tailored advice through the internet
• Education (limited)
• Efficiency in Housing

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2. Objectives related to behavioural change

• Awareness raising
• Influencing behaviour on very efficiency issues
  (eg. CRES increasing use of energy saving light
  bulbs, purchase of energy efficient appliances)
• Justifying government policies (acceptance)
• Knowledge transfer

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3. Instruments used

• Strong focus on communicative instruments for
  consumers (all countries)
• In UK (and to a lesser extent Fr) also focus on
  economic instruments
• Regulatory instruments for building and transport
  sector and appliances
• No mention of physical provisions for consumers
• Croatia is currently developing a legislative
  framework for support of increasing energy
  efficiency and RES

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4. Targeted Strategies

• EST and SenterNovem use segmentation and
  marketing research in designing programmes

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5. Monitoring activites

• CRES monitoring of programmes
• EST monitoring of programmes and effectiveness
• EIHP public surveys
• Ademe studies, panels and polls
• IDAE no information available
• AEA monitoring of programmes
• Motiva monitoring of programmes and
  effectiveness
• STEM no information available
• SenterNovem monitoring of programmes and
  effectiveness

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6. Research activities

• CRES none
• EST none
• EIHP none
• Ademe Socio-economic research activities, such
  as consumer behavioural panels (SOFRES, CREDOC)
• IDAE none
• Motiva understanding energy conservation related
  decision-making and behaviour
• AEA none
• STEM no information available yet.
• SenterNovem marketing research, mainly in the
  building sector, smart metering.