SMS Services for Carriers

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SMS Services for Carriers
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Overview

• National mobile to mobile
• International mobile to mobile
• Voice Box notifications
• Interactive services (poll)
• Interactive services (push)
• Technical infrastructure
• Requirements
• Billing
• Revenue Streams
• Conclusion

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Mobile to mobile messagingUser writes a message
Hello Mom I now can send SMS too Isn't that cool?
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Mobile to mobile messagingMessage gets sent to
the MSC
SS7 TCAP GSM MAP signalling message gets sent to
SMSC Number
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Mobile to mobile messagingMSC looks up the SMSC
number
Global Title Translation is performed to look
up SMSC Number
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Mobile to mobile messagingMessage gets delivered
to SMSC
Message is being delivered to SMSC
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Mobile to mobile messagingSMSC looks up
destination number
SMSC tries to deliver it to the phone by doing a
global title lookup again
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Mobile to mobile messagingSMSC attempts delivery
SMSC sends message to MSC for delivery tophone
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Mobile to mobile messagingMessage gets delivered
to phone
Phone receives message
biep-biep
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International mobile to mobile User writes a
message
Hello Dad I now can send SMS internationally
too. Isn't that cool too?
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International mobile to mobile Message gets sent
to MSC
SS7 GSM-MAP message gets sent to MSC
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International mobile to mobile SMSC Number gets
looked up
MSC performsglobal title lookupto find
destinationfor SMSCnumber
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International mobile to mobile Message gets sent
to SMSC
Message getssent to SMSC
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International mobile to mobile SMSC looks up
destination
SMSC looks updestination
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International mobile to mobile SMSC delivers
message to phone
biep-biep
SMSC sendsmessage to target MSCand phone
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Voice Box notification Phone is off or out of
reach
Subscriber is absentcall gets redirected to
VoiceBox
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Voice Box notification SMSC is alerted
VoiceBox records message and alerts SMSC via
Gateway
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Voice Box notification SMSC attempts delivery
SMSC will try to deliver message but fails to do
so. Message gets buffered.
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Voice Box notification SMSC waits for
notification of MSC
MSC/HLR informs SMSC thatphone has come back
online
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Voice Box notification SMSC alerts phone
SMSC notifies phones of waiting messages
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Voice Box notification User retrieves messages
from Box
User calls VoiceBox to retreive messages
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Voice Box notification SMSC clears alert
VoiceBox clears notification
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Interactive Services (poll) User requests
information
User requests information and sends SMS "WEATHER
LONDON" to a short ID "123"
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Interactive Services (poll) Request gets
forwarded
SMSC detects destination as short IDand forwards
it to the appropriateinteractive services
platform
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Interactive Services (poll) Request gets
answered
Interactive Services Platform analysesrequest
and replies"London 25 degrees, cloudy"
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Interactive Services (poll)Answer gets delivered
SMSC delivers answer to phone
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Interactive Services (push)User subscribes to
information
User requests information
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Interactive Services (push)by sending an SMS
by sending an SMS "STOCK SMSRELAY gt 20"
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Interactive Services (push) by requesting it
over the internet
... through the web
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Interactive Services (push) by any other means
?
... or any other means
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Interactive Services (push)An event occurs
starting a trigger
trigger
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Interactive Services (push)Message gets sent
STOCK SMSRELAY 21.5
Triggered message gets delivered to all
subscribers
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Interactive Services (push)Another trigger occurs
Another trigger occurs
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Interactive Services (push)Another Message gets
sent
"Stocksplit SMSRelay 12"
Triggered message gets delivered to all
subscribers
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Interactive Services (push)Unsubscribe
until user unsubscribes
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Technical Infrastructure

• SMSC
• runs on standard Sun platform
• Unix operating system
• Fault tolerant / redundant scenarios possible
• High availability
• Good price/performance ratio

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Technical Infrastructure

• SMPP Gateway "Kannel"
• Runs on most Unix platforms including Linux
• Supports multi CPU configurations to share load
  among them.
• Is OpenSource software and can be customized to
  specific needs.
• Translates complex SMPP message to simple HTTP
  calls almost any system can understand.
• Makes delivering content very easy by providing
  it on a webpage.
• Works with many SMSC platforms.
• Supports WAP gateway functionality too.

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Requirements

• Required Connectivity
• SS7 Link directly to switch or via STP
• SMSC needs to be globally adressable
• TCP/IP Connectivity between SMSC, SMPP Gateway
  and Interactive Services Platforms.
• Recommended Connectivity
• Internet Connectivity to connect to external
  application providers and to supply content from
  the internet.

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Billing

• Sources
• SMSC can create billing records
• SMPP gateway can create billing records
• Interactive Services platforms can create billing
  records.
• Processing
• By carriers billing software
• Timing
• In batch or live

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Revenue Streams

• Person to person messaging
• Charge per single message
• Charge flat rate per month
• Interactive services
• Charge per requested information
• Ring Tones
• Phone Logos (Operator Logos)
• Stock information
• SMS to Email and Email to SMS
• Weather information, Sports results, News etc
  .etc

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Revenue Potential

• Currently as an average world wide a mobile user
  is sending approx. 40 messages a month as
  average. Users sending gt300 messages a month are
  no exceptions.
• Prices vary between 0.05 and 0.30 per message
  depending on country and carrier
• Interactive services like ringtones, operator
  logos tend to be a hype and have much higher
  revenue due to the fact that those services are
  usually charged around 1 US.

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Conclusion

• SMS is a high revenue stream for mobile operators
• Users want it, users use it and they pay for it!
• Interactive services can further enhance your
  portfolio
• 3rd party interactive service providers are a key
  element as they bring you lots of valuable
  information and are very easy to integrate over
  the Web.

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