Health Promotion HE 3514 and HE4509: Introduction

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Health Promotion HE 3514 and HE4509 Introduction

• Steve Brindle

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Intended learning outcomes for this session

• Introduce you to the course aims and topics that
  will be covered during the semester.
• Tips and traps for success (or otherwise)!
• Outline the nature of the course assessments,
  expectations about criteria used for assessment
  and the support available to you to optimise the
  learning experience during this course
• Review notions of health and illness, and models
  of health determinants.

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Course Aims

• Theoretical basis for, and current practice of
  health promotion in the UK.
• Various approaches, (UK overseas) to improve
  the health of individuals, communities and larger
  populations.
• Debates about evidence evaluation.
• Raise awareness about a range of UK- based health
  promotion policies and programmes.

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Topics

• A review of concepts of health and health
  determinants.
• The nature, principles and values of health
  promotion.
• Theories of behaviour change.
• Theories of community change - including
  community development.
• Population based approaches to health promotion
  settings for health promotion.
• Politics and healthy public policy smoking
  legislation.
• Planning health promotion programmes.

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Topics

• Social marketing, health and the media.
• Evaluating health promotion.
• International health promotion.
• Inequalities.
• Current debates about obesity as a public health
  issue, determinants and current thinking about
  actions (existing and proposed) to deal with this
  perceived problem - prevention and treatment.

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Three Assessments

• 1. Continuous Assessment accounts for 50 of
  overall mark
• A. Individual Essay - worth 25 of overall
  grade
• Due Noon on Friday, 22nd February 2008
• B. Health Promotion Programme Plan - worth 25
  of overall grade
• Due Noon on Friday, 2nd May 2008
• 2. Exam accounts for 50 of total course grade
• Final grade Based on a possible CAS score of 20

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A. Essay

• Requirements
• 1,500 word essay Based on PUBLISHED
  LITERATURE!!! i.e. refereed journal article and
  academic sources.
• Pick one topic from A or B.

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Essay Topic 1

• In March 2006, the Scottish Executive
  introduced the Smoking, Health and Social Care
  (Scotland) Bill 2006 which banned smoking in all
  public places in Scotland.
• Why was this bill introduced, and, what does the
  literature suggest are the possible benefits,
  costs and consequences to Scottish society of
  this legislation?
• Please consider wider medical, social, cultural,
  economic arguments.

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Essay Topic 2

• Within current health promotion policy, the
  Scottish Executive has stated (as an ideal) that
• every adult accumulates 30 minutes of
  moderate physical activity (the equivalent of
  brisk walking) most days per week. 1. Scottish
  Executive (2003) Improving Health in Scotland
  The Challenge. Edinburgh.
• 1.Outline current levels of physical activity in
  the Scottish population, highlighting any
  variations between population sub groups.
• 2.Discuss factors that may prevent or support the
  individual groups that you identify in 1., in
  achieving this goal.

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B. Health Promotion Programme Plan

• Using existing evidence, prepare and submit a
  written report (2,500 words) that
• 1. Outlines possible factors that evidence
  indicates is responsible for the problem, i.e.
  behavioural, biological social, economic,
  environmental etc.
• 2. Identifies and suggests possible range of
  interventions that have been/could be used to
  address the problem.
• 3. Identify the key stakeholders (individuals and
  agencies) that need to take part in and/or be
  consulted to enable the suggested interventions
  to be implemented.

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B. Health Promotion Programme Plan (cont)

• 4.Outlines proposed timescales for the
  implementation of your chosen intervention(s),
  providing a justification for them.
• 5.Suggests possible measures of success that you
  would use to determine the effectiveness of your
  intervention(s), i.e. how would you know if you
  have made a difference, what would changes would
  you look for, and when would you expect to see
  those changes.
• 6.Finishes with a reflective assessment of the
  strengths and weaknesses and/or potential threats
  to your proposed programme plan.

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NB. There are different sets of requirements for
3rd and 4th year students

• Health Science and any 3rd year students will
  complete the first five elements as a group
  exercise, but will complete the 6th element
  individually to be submitted with their groups
  programme plan.
• Elements 1-5 - 75 of assignment marks
• Element 6 - 25
• Sports Studies students must submit individual
  programme plans.

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Health Science Students Recording
decision-making and respective contributions

• Record of decision-making processes - common
  practice within and outside academia.
• Common public and commercial sector practice -
  public/share holder accountability.
• Public health governance.

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Health Science Students Group meetings and
project portfolio

• All group meetings should be formalised.
• Meeting record to contain
• a brief description of main decisions taken,
• the named individual responsible for a specific
  piece of work. (a quarter A4 size!!!)
• Attendance at all meetings need to be verified by
  attendees signatures.

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Health Science Students Group meetings and
project portfolio

• All Health Science students must keep an
  individual record of group meetings and related
  correspondence.
• Include all e-mails related to the production of
  your report in your individual portfolios.
• Onus on students to provide material evidence of
  contribution.
• Individual portfolios must be submitted with
  final report.

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Recommended Course Reading

• Naidoo, J., Wills, J. (Eds.). (2008). Health
  studies An introduction (2nd ed.). Houndsmills
  Palgrave MacMillan.
• Tones, K., Tilford, S. (2001). Health
  promotion Effectiveness, efficiency and equity
  (3rd ed.). Cheltenham Nelson Thornes.
• Naidoo, J., Wills, J. (2000). Health promotion
  foundations for practice Balliere Tindall Royal
  College of Nursing.
• See course outline for additional references and
  resources.

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Tips!

• Health and health promotion are contested
  concepts!
• Health has been viewed by Western societies
  during recent history as associated with the
  presence or absence of disease and illness.
• Medically dominated field - scientific
  understanding and knowledge base.
• This view is increasingly challenged on many
  fronts.
• This course is designed to challenge your
  currently held views (values) about health
  promotion even if you think that you dont have
  any such views on the issue yet.

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Tips!

• READ Journals, text books, newspapers broad
  sheets and tabloids!!
• Listen - Radio - News bulletins Health and
  health promotion are news!!
• Watch TV news bulletins, documentaries,
  political debates.
• Be critical - what and whose views are being
  promoted?
• Lobby groups (single issues patient groups),
• Professional groups (doctors or other health
  professionals),
• Business interests - health is big business!
• Political interests - health is a political
  issue!

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To avoid the traps Dont hand in work that is

• Poorly referenced or lacks academic references!
• Plagiarised
• An uncritical regurgitation of facts.
• Not answering the question!
• Not based on the CAS scale.
• Late!!!