Staff Productivity

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Staff Productivity

• San Francisco Conference 2008
• Presented by Greg Marsello

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Staffing
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Your Biggest Asset
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Staff Productivity 125,000
Income/FTE Staff
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• The most successful continuing and community
  education units have staff productivity levels of
  150,000-250,000.

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LERN Ideal Overall Staffing Structure
CEO/Director
ProgrammingProfessional
OperationsProfessional
SalesProfessional
PromotionsProfessional
Operations Staff
Programming Staff
SalesStaff
Instructors
Information Specialist
Front Line Staff
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CEO/Director Duties

• Out of the Office/Finding Opportunities 50
• Staff Training/Education
• 25
• Organization Management
• 25

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Programming Professional Duties

• Needs Assessment
• 15
• Administration
• 25
• Program Analysis/Selection
• 15
• Trends and Research
• 10
• New Program Development
• 20
• Instructors
• 15

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One New Direction Each Year
12 X Salary Income
Courses/Events 12 X Salary/Average Income Per
Course/Event
20 New Courses/Events Each Year
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Operations Professional Duties

• Organization Day-to-Day Management 75
• Information Reports
• 25

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Sales Professional Duties

• Selling
• 75
• Administration
• 25

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Promotions Professional Duties

• One-Year Market Plan
• 5
• Promotion Development Coordination 35
• Distribution Selection
• 15
• Analysis
• 20
• Public Relations
• 25

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LERN Ideal Contract Training Staffing Structure
CEO/Director
OperationsProfessional
Product DevelopmentProfessional
SalesProfessional
SalesStaff
Product DevelopmentStaff
Operations Staff
Information Specialist
Front Line Staff
Instructors
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Everyone Gets Involved
Client
1
3
5
Product Development Staff
Salesperson
2
Instructors
4
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Understanding the Cost of Staff Time

• 20 of total income to be spent on staffing
• Example Total income is 1,000,000- then
  staffing budget is 200,000
• Each staffing position should generate 5 times
  the average staff salary
• (5 X 20 100)
• Example Average staff salary is 40,000- then
  each staffing position should generate 200,000.
  Thus, with 1,000,000 in total income, there
  should be 5 staffing positions

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The Finances of Subcontracting

• Programming
• Brochure Development
• Printing, Mailing Distribution
• Web Site
• Registration
• Customer Service

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Staff Training is Vital

• One new skill/knowledge per quarter
• Four hours a week
• Go back to school
• Read
• Attend seminars, conferences, etc.
• Visit
• Mentors

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Staff Handbook/Procedures Manual

• Section 1. Administration
• Section 2. Programming
• Section 3. Financial
• Section 4. Marketing
• Section 5. Customer Service
• Section 6. Management Information Services
• Section 7. Faculty
• Section 8. Personnel

Procedures Manual
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(No Transcript)
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Productivity Tips

• Use a Virtual Office/Communicate Electronically
• No More than 10 of Your Week in Meetings
• Use a Web-Based Software System. Redesign
  Processes.
• Training Quarterly Objectives5 of Budget
• Numbers Are Your Friends Organization,
  Department Staff Benchmarks. Become Data-Driven.

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• Use Peak Hours. Schedule Phone Calls. Do the Most
  Important First.
• Get a Laptop and a Kid for Technical Support
• Outcome-Based Job Descriptions
• Contract OutProofing, Desk-topping,
  ProgrammingOr Use Part-Time Help
• Have an Information Specialist

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Thank You!marsello_at_lern.org