BSc Hons Food Marketing

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BSc (Hons) Food Marketing Entrepreneurship

• A business degree with a difference

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Little is as it was. Nothing is as it will be.
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Evolution

• How we live
• Sedentary, media rich, cash rich, time poor
• Our food motives
• Health, enjoyment, moral, convenience, price,
  social
• How business is done
• Slow changing to dynamic Information rich

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BSc (Hons) Food Marketing Entrepreneurship

• Increasing concerns about the kinds of foods we
  consume, their health benefits and their ability
  to meet the requirements of changing lifestyles.
• These changes are driving the need for market
  innovation and entrepreneurship in local and
  global enterprises

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BSc (Hons) Food Marketing Entrepreneurship

• The programme is designed to provide graduates
  with the necessary tools to address issues faced
  by enterprises in a consumer orientated society
  where requirements change rapidly.

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BSc (Hons) Food Marketing Entrepreneurship

• General business modules and specialist food
  management marketing modules are complemented
  by introductory food science and nutrition
  modules.

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Programme Ethos

• The food consumer is the nucleus of the programme
  of study.

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Foundation
Develop Deliver
Analyse Design
NPD
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BSc (Hons) Food Marketing Entrepreneurship

• A key feature of the programme is a six month
  work placement in third year.
• This programme prepares graduates for an
  enterprising career in national and global
  fast-moving consumer goods markets.

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BSc (Hons) Food Marketing Entrepreneurship

• Graduates prepared with
• A consumer orientation
• Critical thinking skills
• Numeracy skills
• Interpersonal skills
• Ability to adapt in an ever changing business
  environment

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BSc (Hons) Food Marketing Entrepreneurship

• Graduates should be able to
• to contribute to the development of national and
  global marketing and business strategies.
• use market intelligence to design, develop and
  deliver food products and services to consumer
  markets.
• create consumer value and establish viable
  business propositions.

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• This degree will provide graduates with a solid
  basis to interpret and deal with business issues
  and the complexities they will face in industry.

Anne Rigney, HR and Training Manager Musgrave
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Student Experience

• Experience both the excitement of being part of a
  big student population and the intimacy of being
  part of a small group
• Staff are enthusiastic and experienced in their
  disciplines
• Student life _at_ UCC

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Employment

• The development of this degree has been supported
  by the UCC Food Industry Partnership Board

I warmly welcome the introduction of this degree
programme. The new programme should ensure that
its graduates are well placed to contribute
significantly to the development of the Irish and
international food, and related, sectors.
Michael Dowling, Non-Executive Director, Kerry
Group Plc
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Employment prospects

• Are Excellent
• Careers in
• consumer research and
• product marketing,
• product and process development,
• food retailing
• supply chain management
• enterprise management

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Employment

• Huge diversity of careers in terms of
• Organisation size
• Activity
• Market orientation
• Level of technology

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Entry Requirements

• HC3 in two subjects and passes in four other
  subjects at H or O level in the Leaving
  Certificate from Irish, English, another
  language, Mathematics and two other subjects
  recognised for entry purposes.

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Final thought-

• Today food is big business
• Biggest brand in the world is a food brand
• Some of the largest companies globally are
  involved in food.
• Some of the most imaginative marketing strategies
  are for food products
• Entrepreneurs have made lots of money from food!

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• Thank you for your attention