Welcome to MAR 6845

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Welcome toMAR 6845
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Introductions
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Dr. Carolyn Massiah

• Ph.D. Marketing
• Area of specialization
• Services Marketing
• Consumer Behavior
• Research
• Customer-Customer Interaction
• Nested Identities
• Teaching
• Principles Services Marketing, Strategy,
  Integrated marketing Communications, Qualitative
  Research
• Undergraduate, MBA, and Ph.D. levels

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What Will We Cover Today?

• Personal Introductions
• Who are you?
• What do you do?
• Structure of the Course
• Set up groups over break
• What is Services Marketing
• Why is services Marketing Important

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General Info

• Office BA2 308Q
• Office hours M /W/R 130 330 p.m.
• Course web site
• http//www.bus.ucf.edu/cmassiah/mar_6845.htm
• My presentation slides will also be available on
  the class web site at least 2 days before the
  class session.
• Use course mail within WebCt for E-mail purposes.

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What about a syllabus?

• Lets review the syllabus.
• Info sheet and signature pages due Thursday,
  January 24th.

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Required Text

• Services Marketing,
• 4th edtion
• Zeithaml, Bitner, and Gremler

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Grading Components
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How to get a good grade in this class?

• Marketing is not an easy subject.
• It is not rocket science either.
• Efforts will fetch you the desired results.
• Applied questions versus definitional questions.
• Material gets harder as we go along.
• In my classes, regular attendance is always
  correlated with good performance.
• Take good notes -- make note of my examples /
  audio visuals / videos.
• Ask questions in class (or outside) if youre
  unsure about the material. Were here to help.

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Civility in (and outside) the Classroom

• Unacceptable Behaviors include
• Excessive talking.
• Consistently late or leave early.
• Pagers cell phones, and using other devices
  with sound.
• Sleeping, Reading, Working on other class work.
• Unprofessional Email/discussions.

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Teaching Philosophy

• I take my job very seriously!
• I think of myself as a coach. Ill aim to
  facilitate your learning. Hopefully, you will
  learn how to do marketing?
• Bring an outside perspective to the subject
  instead of just rehashing material.
• Slides may not contain all the material.

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What are your responsibilities?

• Dont feel anonymous. Ask for help. Im here to
  see you succeed.
• It takes a lot of self-motivation and discipline.
  
• Be prepared when you come to class.
• Dont procrastinate.