E-Commerce: Internet Business Strategies Part 1

1
Chapter 4
2
Objectives

• Characteristics of a good web site
• What is good content
• Kinds of content
• Check your site

3
Well Designed Home Page

• Intuitive Navigational Flow
• Constantly Evolution
• Fast Loading

4
Good Content

• Valuable
• Customer Centered
• Simple
• Educational

5
Kinds of Content

• Graphics and photographs
• Product descriptions
• Advertising Copy
• FAQ
• News
• Reviews
• Guest columns
• Testimonials

6
Technically Correct

• Browser friendly
• Resolutions
• Monitors
• Links
• Graphics present
• Bells and whistles
• Grammar / Spell Check
• Verify the HTML
• Consistency

7
Chapter 5