A GATEWAY TO NEW BUSINESS HORIZONS

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A GATEWAY TO NEW BUSINESS HORIZONS

• more than 950 SMEs from the 25 EU member states

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• Stuart Duffin
• National Co-ordinator
• Gateway 2 Japan

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our targets

• target candidates will be newcomers to the
  Japanese market
• companies that have experienced difficulties
  developing their business in Japan.
• groups of a maximum 35 selected European
  entrepreneurs

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HELPING YOU PREPARE IN EUROPE AND SUCCEED IN JAPAN

• we provide companies with professional
  preparation and logistical and marketing support
  
• introductory seminars on the Japanese market,
• briefings and contacts with experienced advisors
  and business people,
• market studies on the sectors involved,
• customised services (arrangement of business
  meetings, market research, interpretation),
• financial support.
• companies benefit from a strong promotional
  campaign in Japan prior to their visit through
  targeted PR actions, press conferences and the
  marketing of their products.

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GATEWAY TO JAPAN, A WELL ESTABLISHED NAME

• The results of previous campaigns (from 1994 to
  1996 and from 1997 to 2001) are encouraging
• 98 of the 1,570 EU companies that have
  participated in 52 trade missions and fairs have
  declared to be highly satisfied with new or
  increased business with Japan and a high level of
  additional sales
• Every company participating in a Gateway event
  has, on average, identified 10 serious business
  leads
• As a result, 93 of the participating companies
  expect new business with Japan and estimate their
  future sales (within 2 years) at an average of
  765.724 per company
• The umbrella offers SME's high visibility and
  recognition on the Japanese market where EU
  Gateway has now become a well established name

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sectors

• Gateway to Japan organises trade events in Japan
  in the following eight sectors
• Healthcare 
• Construction Materials 
• Information Communication Technology  
• Environmental Technologies 
• Outdoor Lifestyle 
• Interior Lifestyle 
• European Fashion Design 
• Food Drink

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eligibility

• EU small or medium enterprise, meaning- less
  than 250 employees and an annual turnover of 50
  million Euro  or under or an annual
  balance-sheet total of 43 million Euro or under-
  owned by EU capital- selling an EU product
• Does your company have a business strategy for
  entering the Japanese market?
• Have you tried to enter the Japanese market, but
  encountered problems?
• Can your company prove consolidated export
  experience?
• Does your product belong to one of the eight EU
  Gateway to Japan sectors?
• If you answer to all these questions is yes, NOW
  is the time to apply for participation in an EU
  Gateway to Japan trade mission or trade fair!

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assistance

• If you want to apply, you can contact Stuart
  Duffin  National Co-ordinator who will provide
  you with all information on the campaign, on the
  trade missions and trade fairs and on how to
  apply.
• As a participant you will benefit from logistical
  and financial support before, during and after
  the Trade Mission or Trade Fair

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assistance 2

• Financial and logistical support accommodation
  (booking and contribution up to 1,000 Euro)
• individual commercial services (contribution up
  to 1,800 Euro with a maximum of 80 of the
  companys costs) in the case of TM in the case
  of TF 1 basic booth covered
• English/Japanese interpretation at group events
  the Mission Catalogue in Japanese including the
  participating EU companies' profile, products,
  contact detailsAfter the event
• A European network of National Co-ordinators for
  feed-back and follow up
• European companies can profit from office space
  in the Jetro Business Centre (central Tokyo)
  after the event.

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assistance 3

• Generous financial support is available for the
  above events as follows
• For both trade missions and trade fairs - Fixed
  subsidy of 1000 Euros for accommodation which
  will cover 5 nights stay in a first class hotel
  in Japan
• For trade missions only - 80 off the cost of
  services to help you prepare for the overseas
  visit to a maximum of 1800 Euros (approx 1250) -
  these include appointment making, market reports,
  use of Embassy approved interpreters, translation
  and printing of business cards and company
  literature via the Trade Partners UK range of
  products and services and other business support
  service providers 
• For trade fairs only - Basic booth (3x3m)
  provided on the EU pavilion stand for the
  duration of the trade fair.

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interested

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• your gateway to new horizons