Funding Professional Development

1
Funding Professional Development

• A NC Partnership for Children/
• NC Institute for Early Childhood
• Professional Development Webinar
• November 12, 2009

2
Thanks to our Partners

• This webinar is being sponsored by the NC
  Partnership for
• Children and is offered in collaboration with the
• NC Institute for Early Childhood Professional
  Development.
• Thank you Capital Development Services for
  sharing
• information on funding trends!
• Many thanks to NCPC Institute partners for
  sharing information about this webinar with your
  networks.

3
Webinar Design SWOT Approach

• Overview of SWOT Approach
• Strengths
• Weaknesses
• Opportunities
• Threats
• SWOT process will guide a planning process to
  develop regional early childhood professional
  development action plans (January July 2010) in
  NC
• Resource http//erc.msh.org/quality/ittools/itswo
  t.cfm

4
Strengths

• Research effective approaches
• Increasingly educated workforce
• Strong information profl dev (PD) network
• Providers of PD technical assistance
• Standards guidelines supporting pd
• Certification system recognizing pd level
• Growing understanding of funding trends

5
Funding Trends

• Welcome Allan Burrows of
• Capital Development Services!
• Current fundraising environment trends
• Giving for early childhood related efforts
• What this means for non-profits

6
2008 Total Giving and Sources
Giving and Getting USA 2009
7
2008 Recipients of Contributions
307.65 Billion
InternationalAffairs13.304
Environmentand Animals6.582
Grants toIndividuals3.71 1
Gifts toFoundations32.65 11
Arts, Culture, and Humanities12.794
Unallocatedgiving 19.396
Public-Society Benefit23.888
Health 21.647
Religion 106.89 35
Education40.94 13
HumanServices 25.88 9
Foundation grants awarded to individuals
Giving and Getting USA 2009
8
Weaknesses

• Poor fiscal climate
• Reduced number of PR Specialists /or combined
  jobs
• Reduced opportunities to network in person,
  faceface

9
Opportunities

• Networking technology
• PD Connections Institute forums
• Statewide pd supports strategies
• Local pd supports strategies
• Knowledge of workforce
• Tools Research

10
The Economic Impact of Professional Development
11
Threats

• Pulling back from what we know works
• Implementing scattershot approaches
• Breaking apart professional development system
  supports
• Avoiding compensation

12
Prioritize Efforts

• Identify the target population
• Assess needs (local SWOT)
• Use what works (what we know)
• Address identified needs
• Think systems (long term) vs. short term

13
Beyond Bucks

• Teachers need other teachers!
• Low cost/no costs rewards
• Free day off (with Center Director approval)
• Donated massage
• Celebrate accomplishments
• Directors need other directors!
• Form support groups or mentoring relationships
• Support a volunteer mentor in low cost/no cost
  rewards
• Share a publication
• Publicize participation
• Celebrate accomplishments

14
Diversify

• Generate multiple funding streams/sources
• Donors
• Grants
• State resources
• Local resources
• Fundraising events
• Online giving/auctions
• Challenge/matching grants

15
Leverage Resources

• Utilize state-level resources
• T.E.A.C.H. Early Childhood
• Child Care WAGE (administrative costs paid for
  by the Division of Child Development
• Partner with CCRR on projects
• Collaborate with quality enhancement efforts
• Build economies of scale (buy in bulk, ask for
  discounts)
• Write collaborative grants with Institute and
  other state partners

16
Leverage EEC

• EEC Grant (www.nceec.org)
• Free applications for up to 9,000 directors,
  teachers, assistant
• directors teachers, family child care
  providers, schoolage group
• leaders education coordinators working in
  regulated programs!
• Grant funded by the NC Division of Child
  Development.
• EEC Rewards
• Professional Discounts Rewards
• State level rewards
• Local/regional rewards
• Build your own!
• Economic development opportunity
• Business connections for partners
• Example Discount School Supply offers a 15
  discount for certified Early Educators on teacher
  supplies and quality products for young children
  to support child development. When ordering
  online at www.discountschoolsupply.com, enter
  _____in the coupon code on the check out page.
• Resource http//www.ncchildcare.org/Vend09.pdf

17
Use Data

• DCD Regulatory data
• PBIS
• Community college program faculty data
• Early Educator Certification Data
• Community college program data shows .
• The percentage of teachers in our county that are
  working on higher education goals is

18
Create Action-Oriented Materials

• Go viral!
• http//www.pageonepr.com/blog/tag/product-launch/
• Tell stories (gather quotes pictures) worth a
  1,000 words!
• provide inspiring, real-life examples of
  individuals who have made a difference in the
  lives of others
• Create Effective Annual Reports
• http//www.grassrootsfundraising.org/fmd/files/v28
  _n5_art01-DLD.pdf
• Network online - Charities flock to
  social-networking Web sites to reach out to new
  people, spark discussion, and help raise money
• http//philanthropy.com/free/articles/v19/i07/07t0
  00201.htm
• Create appealing letters
• http//philanthropy.com/news/prospecting/8975/dear
  -fund-raiser-your-appeal-letters-are-boring
• Samplehttp//philanthropy.com/news/prospecting/in
  dex.php?id9014

19
Seek Funding

• Seek out grant funding for concrete needs
• Use data to support needs
• Tell the story of why the community/population
  needs resources vs. your agency needs resources
• Examples
• Loan or grant laptops to individuals who complete
  education benchmarks
• Sponsor a teacher program teacher writes a
  short bio or personal story and details of needs
  related to education (need for help with child
  care costs, certification fees, etc.)
  www.donorschoose.org
• Cover costs not already supported by state
  resources

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Schmooz

• Invite potential donors, program funding officers
  or foundation board members
• To your agency
• On a field trip to see services in action
• To your annual meetings
• Social events that feature your work
• To be on your mailing list
• To be part of your social network

21
Local Funding Ideas

• Civic clubs
• http//www.rotary.org/en/aboutus/sitetools/clubloc
  ator/pages/ridefault.aspx
• College Foundation of NC
• http//www.cfnc.org/Gateway?commandGetBasedProgra
  mDetailnotenotype7vocType-1vocationalnoid
  24
• Local Community College Foundations
• Exhttp//www.sandhills.edu/foundation/gifts.html
• Foundation Center (local funding ideas)
• http//www.foundationcenter.org/findfunders/
• Community Foundation/Collaborative
• Example Triangle Community Foundation
• http//www.trianglecf.org/page33699.cfm
• Network for Good
• http//www1.networkforgood.org/

22
Making the Case

• Effective Advocacy How to Make the Case to Busy
  Stakeholders 
• http//www.iste.org/AM/Template.cfm?SectionTempla
  tes_and_Starter_KitsCONTENTID3109TEMPLATE/CM/C
  ontentDisplay.cfm
• Writing a Leter to the Editor
• http//www.iste.org/AM/Template.cfm?SectionHomeT
  EMPLATE/CM/ContentDisplay.cfmCONTENTID3105
• Writing a Press Release
• http//www.iste.org/AM/Template.cfm?SectionTempla
  tes_and_Starter_KitsTEMPLATE/CM/ContentDisplay.c
  fmCONTENTID3106

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Making the Case

• Child Advocay Action That Works
• http//www.childrensdefense.org/child-advocacy-res
  ources-center/child-advocacy-actions/
• http//www.naeyc.org/policy/advocacy
• http//www.nwlc.org/display.cfm?sectionchildcare
• Tips for Successful Legislative Meetings
• http//myapa.planning.org/advocacy/meetings.htm?pr
  ojectPrint
• Linking Economic Development and Child Care
• http//government.cce.cornell.edu/doc/reports/chil
  dcare/research.asp
• Making the Case for Investing in Early Childhood
  Development
• http//www.childrensdefense.org/child-research-dat
  a-publications/early-childhood-child-care.html
• http//www.unitedwaymiami.org/issuesineducation.as
  p
• http//www.childrensdefense.org/child-advocacy-res
  ources-center/priorities-for-americas-children.htm
  l

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Making the Case

• Child Care Workforce
• http//www.naccrra.org/randd/data/rpt_workforce.ph
  p?orderbyState
• http//www.naeyc.org/policy/advocacy/ECWorkforceFa
  cts
• The Early Care and Education Workforce
• http//www.cornerstones4kids.org/images/teachers_r
  eport_0107.pdf
• Making the Case for Compensation
• http//www.childcareservices.org/_downloads/TEACH
  20annual20report_08.pdf

25
Making the Case

• Building a Stronger Child Care Workforce A
  Review of Studies of the Effectiveness of Public
  Compensation Initiatives
•  http//www.iwpr.org/pdf/CCW.pdf
• Making the Case for Head Start Teacher
  Compensation
• http//www.clasp.org/admin/site/publications/files
  /0232.pdf
• Child Care Early Education
• http//www.aflcio.org/issues/workfamily/childcare.
  cfm
•  

26
Resources

• Grants Nonprofit Information Center
• http//www.library.pima.gov/research/grants/guide.
  php
• How to Prepare Your Nonprofit for an Economic
  Recession
• http//www.grassrootsfundraising.org/fmd/files/27_
  3_prepare_for_recession.pdf
• Giving During Economic Recessions Slowdowns
• http//www.grassrootsfundraising.org/fmd/files/Giv
  ing20during20Recessions202008.pdf
• Womens Funding Network
• http//www.womensfundingnetwork.org

27
Resources

• The Chronicle of Philanthropy
• http//philanthopy.com
• The Center on Philanthropy Public Policy
• http//www.usc/edu/schools/sppd/philanthropy/resou
  rces/centers
• Grant.gov (Federal grant listing)
• www.grants.gov
• NC Openbook (NC government grant listing)
• http//www.ncopenbook.gov/grants

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Closing thoughts

• Diversify funding streams
• Think beyond the bucks
• Collaborate with state efforts
• Get familiar with technology
• Use social media/networks
• Stay in touch with funderssay thank you, send
  reports, newsletters and more!

29
Questions or Comments?

• Jani Kozlowski JKozlowski_at_ncsmartstart.org
• NC Partnership for Children
• www.smartstart-nc.org
• Debra Torrence ecpdinstitute_at_gmail.com
• NC Institute for Early Childhood PD
• www.ncchildcare.org
• Allan Burrows aburrows_at_capdev.com
• Capital Development Services
• www.capdev.com