Joyce L. Winterton, Ph.D. Assistant Administrator for Education

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National Aeronautics and Space Administration
NASA Education

• Joyce L. Winterton, Ph.D.Assistant Administrator
  for Education

www.nasa.gov
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The Role of NASA Education inStrategic
Communications

• Implementing a New Communications
• Approach for NASA

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National Aeronautics and Space Administration
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Strategic Communications

• What does the public think about NASA?

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National Aeronautics and Space Administration
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Strategic Communications

• Know what NASA is - 93
• NASA does a good/excellent job 86
• Country is better of because of NASAs work - 83
• Personally better off because of NASAs work
  75

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Strategic Communications

• Cannot name other things NASA does beyond Space
  42
• Understand NASA extremely well 6
• Educators who said NASA does a good job
  communicating its activities - 11
• Teachers and educators have a positive
  association about NASA but lack specific
  understanding, knowledge

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Strategic Communications

• Most cannot name any specific NASA
• spin-off technologies

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Strategic Communications

• Serving internal and external customers.

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Strategic Communications

• What are new opportunities to implement?

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Strategic Communications

• Participate in Shuttle and Mission Launches
• STS 117 Colorado, Texas, Virginia
• Summarize the major accomplishments of Space
  Grants
• Provide briefings to NASA staff
• Other?

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National Aeronautics and Space Administration