KTP at Leeds City Credit Union

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KTPat Leeds City Credit Union


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Project Brief


To devise and implement a marketing strategy,
with a strong emphasis on social responsibility
to facilitate growth for affordable financial
services for niche markets in Leeds.
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Leeds City Credit Union

• 2003
• Approx 10m in members savings
• 12,000 adult 850 junior members
• 24 staff 2 branches
• 3 savings and 2 loan products
• Liquidity issues

• 2006
• 13.5m in member
• savings (35 increase)
• 16,500 adult 2,100
• junior members
• 48 staff 7 branches
• 8 savings and 5 loan products
• 2 regulated savings products
• No liquidity issues
• Retention of existing culture

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Key Deliverables

• Comprehensive analysis of membership needs
• New corporate branding
• Expanding channels of distribution through branch
  network
• Market leader
• Strengthened corporate relationships
• Retention and development of existing culture

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Knowledge Base Benefits

• Establishing and maintaining links with local
  business partner
• Insight and understanding of a unique
  organisation
• Access to a live case-study with real-time data
• Greater understanding of KTP
• Contacts and links with other departments and
  organisations
• Additional area of research
• Material for taught modules

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Associate Benefits

• Challenging role
• Personal and professional development
• Continued PhD study
• Industry based training
• Nurturing of team relationships
• Continued employment

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WIN!
WIN!
WIN!
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End of Presentation