Site Development

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Site Development
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Site Development / Success Stories

• Background and Purpose
• Awareness tool to celebrate local, business or
  individual achievement.
• Human interest, grassroot/community focus
• Discussed and supported during original ACP
  consultations (Jan/Mar 2001)
• Designed as a source of positive Aboriginal
  stories for media. Not to replace press
  release/announcement section of our respective
  sites.
• Benefits Include
• A) reactive media tool/inventory (avoids
  telephone tag)
• B) aboriginal communities can share best practices

• Process
• Protected E-partner tool access for partners
• Showcased on ACP home page and updated weekly
• Pro-active marketing to Media
• reporters and freelancers

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Site Development / Daily News

• Background and Purpose
• A service to monitor and select Aboriginal news
  from across the country.
• Useful for those active or interested in
  Aboriginal issues and developments
• A way for the ACP working group to identify
  regular or interested Aboriginal news writers (ie
  compliments our success stories).
• Unbiased and focused on metropolitan major papers
• No other on-line metropolitan on-line paper scan
  available
• Usually done by 1200, 5 days a week.

• Process
• Each morning we run a crawler
• across all on-line newspapers
• Key words aboriginal, native,
• metis, inuit, indian, first nation
• Other local Aboriginal news
• scans also featured.

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Site Development / Weekly Stats

• Background and Purpose
• Monitor and report on the use of the ACP sites.
• Provides a mechanism to monitor the results of
  marketing our development and marketing efforts
• Packaged in a user friendly, consistent and
  qualitative manner
• Useful for informing/engaging senior management
• Useful for attracting new links and improving site

• Process
• Each week we crunch huge statistical logs
• Mix in 1-800, e-mail and on-line help comments
  form users
• We will send a weekly e-mail to partners for info.

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Site Development / Virtual Aboriginal Trade
Show

• Background and Purpose
• Market Aboriginal firms products and services to
  the world
• Markets our going on-line
• Begin small with Aboriginal sectors and export
  ready firms
• Make use of DFAITs network of trade consulates
  and ACP channel
• Driven/managed by GoCs Aboriginal International
  Business Development (AIBD) committee (IC, INAC,
  DFAIT, AgCan, Cdn. Her.)
• Presented demo at AFN Nexus and surveyed
  prototype with 20 firms.

• Process
• Develop business process, guidelines and
  commitments
• Select initial key sectors and firms
• Develop applications (design, functionality, look
  and feel)
• Consult with ACPwg and AIBDwg

Aboriginal International Business Development
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Site Development / On-line User Survey

• Background and Purpose
• Must continue to strive to be relentlessly
  user-driven
• Need more than user stats, but also real user
  feedback
• Internet sites are constantly evolving
  (functionality and content)
• Additional perspective for ACPwg and future
  development effort.
• A voice for those that do not, or cannot attend
  conferences.

• Process
• Options include passive (at user discretion) or
  active (pop-up box) or both
• Win a t-shirt
• User form must be quick, easy and short.
• Reviewed other sites user survey forms for
  questions.

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Site Development / Web-casting

• Background and Purpose
• The rapidly evolving Internet medium offers new
  communications choices and opportunities to reach
  out to all users.
• World is going to Broadband, web and broadcast
  merging into Web-casting
• While still an evolving technology, web-casting
  can complement and enhance communications
  efforts.
• Allows aboriginal stakeholders to by-pass
  traditional broadcasters, however challenge is to
  be seen in million channel web world.

• Process
• The ACP can be used to inform, and market
  upcoming web-casts by all partners and others
• Organizations and departments should be
  encouraged to use web-casts for training,
  announcements and promotions.
• ACP team can provide how to guide and names of
  web-cast suppliers for those planning events.

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• Components
• Video and audio capture at event
• Streaming of live content over the Internet
• Archiving of event video for post event viewing

• Considerations
• Lead time required is approximately 3 weeks
• Costs vary based upon the scale of the production

• Other costs to consider
• Multiple languages fee, travel expenses,
  Internet connections at event, hosting costs post
  production
• Concurrent viewers on the Internet - 500 per
  100 additional users

• Examples
• Aboriginal Canada Portal Launch Webcast.
• Webcast with integrated Powerpoint.

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Site Development / Home-Page refresh

• Background and Purpose
• Original home page look tested and adopted by
  inter-departmental and aboriginal organization
  partners.
• In the Internet world it is critical to regularly
  keep Internet site fresh (ie update look,
  functionality and content)
• The ACP home page needs fine tuning to
  accommodate new applications and growing content
  (i.e. crowding-out)
• Challenge is to re-fresh while maintaining
  on-going branding

• Process
• Discuss, review and seek feedback with ACP
  working group
• Incorporate feedback and come back to ACP to seek
  go-ahead and timing
• Send out an e-mail to all users highlighting
  changes and new features

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