PRIME

1

• PRIME
• Business Practices in
• the Pacific Rim/Latin America
• Prof. K. Ravi Kumar
• Vice Dean for International Programs

2
Course Objectives

• Improve awareness and understanding of the
  economic, institutional, political, and cultural
  issues that are relevant in doing business in
  Latin America and Asia.
• Develop a global mindset.
• Compare and contrast the business challenges and
  opportunities abroad with those in the U.S.

• Experience different business, cultural,
  political, and social contexts.
• Integrate and apply the frameworks, models,
  tools, and concepts from your core classes to
  global real world settings.
• Understand the challenges and opportunities of
  doing business in global markets.

3
Curriculum Design

• 6 2-hour sessions devoted to country-specific
  instruction (Marshall faculty and country
  specialists)
• 5 days spent visiting businesses and institutions
  onsite (business executives/industry
  specialists)
• Final presentations

4
Course Components

• Country Specific Lectures
• Team Projects
• Midterm
• Field Trip
• On-site Presentations

5
PRIME Sites

• China Beijing/Tianjin
• Shanghai/Hangzhou
• Hong Kong/Shenzhen
• Japan Kyoto/Osaka/Tokyo
• Singapore/Thailand Singapore/Bangkok
• Chile/Brazil Santiago/Sao Paulo
• Mexico/Cuba Mexico City/Havana
• USA Chicago/Milwaukee

6
1997-2004 Comparison
Year 1997 1998 1999 2000 2001 2002 2003 2004
Countries 3 4 5 5 5 8 5 9
Cities 6 7 6 10 11 14 8 16
Companies 41 59 61 80 68 94 64 73
Industries 5 9 12 16 19 31 24 30
Faculty 13 16 17 16 15 17 15 16
Cancelled China and Singapore due to SARS
7
Beijing/Tianjin

• Coca Cola Legend
• Makro Beijing Futian
• ICBC Bank Yanjing Beer
• Nokia Motorola
• Tinghsin International

8
Shanghai/Hangzhou
Shanghai GM Bank of Shanghai Shimao Group
Shanghai Video Audio AIA Baoshan Iron
Steel Wahaha CITIC
9
Hong Kong/Shenzhen

• Coca Cola Fujikon
• Bank of China Walt Disney
• Legend Star TV
• Lee Kum Kee Café De Coral
• Hang Lung Walmart
• Yantian International

10
Kyoto/Osaka/Tokyo

• Sharp Universal Studios
• Canon Asia Pacific Land
• Fast Retailing (UNIQLO)
• Daikin Nissan

11
Santiago/Sao Paulo

• Channel 13 Banco Santander
• Nestle Viña Concha y Toro
• Distribución y Servicio
• ITAUTEC Bunge Fertilizer
• Motorola Johnson Johnson

12
Singapore/Bangkok
Cisco Systems SembCorp Logistics Merrill
Lynch MTV GMM Grammy CP Group Canon
Hi-Tech Philips Semiconductors
13
Mexico City/Havana
Modelo Ceref Recycling TV Azteca Ford Walmar
t Banamex Partagas/Habanos Heber Biotec Havana
Club Hector Molinas PricewaterhouseCoopers
14
Chicago/Milwaukee

• United Boeing
• Sara Lee Harley Davidson
• Abbott Lab W.W. Grainger
• Motorola Tribune Company

15
Faculty Organization

• PRIME Country Desk Officers
• China/Hong Kong Japan
• Chile/Brazil Singapore/Thailand
• Mexico/Cuba USA
• PRIME City Faculty
• Beijing/Tianjin Shanghai/Hangzhou
• Hong Kong/Shenzhen Kyoto/Osaka/Tokyo
• Santiago/Sao Paulo Singapore/Bangkok
• Mexico City/Havana Chicago/Milwaukee

16
Staff Organization

• The Office of Logistics for MBA Global Programs
  
• (Alias PRIME Office) Bridge Hall 101A
• Phone [phone]
• Fax [phone]
• Email prime_at_marshall.usc.edu
• Professor Ravi Kumar, Vice Dean
• Anakkarat Barth, Director
• Elaine Padilla, Assistant Director
• Bernice Taylor, Program Coordinator

Plus staff from the Program Office and other
parts of Marshall
17
IMPRESSIONS

• Extraordinary experience on virtually all
  fronts! Program, in my opinion, did absolutely
  accomplish its goal to give us a sense of Pac Rim
  management practices appreciation of How its
  Done different from and similar to the US.
• The faculty provided great insights into the
  companies we visited. I was tremendously
  impressed by their expertise and professionalism.
  Huge added value.
• Learned a lot through the consulting project,
  applying and integrating information learned in
  other classes throughout the first year.
• PRIME, more than anything, distinguishes the USC
  MBA program. Nice job by the faculty and staff.
  Worth the price of admission.
• I was tremendously impressed with the prestige,
  expertise and quality of the participants in the
  program. It was intense, exciting, worth every
  penny to get the information from the horses
  mouth from the source. The impact of traveling
  for the first hand experience. Priceless!! Do
  it again!

18
IMPRESSIONS

• It was really great to be able to go into a
  country where the culture and lifestyle are so
  different from the US but still interact with the
  people due to such good planning and professors.
• The companies were great, the places fantastic,
  and the professors informative.
• The USC Prime Program was the biggest incentive
  for me to venture to LA and pursue my MBA
  interests in California. After having gone
  through the program, I was more than reassured
  that I made the correct decision in studying here
  at USC. In addition, I would recommend this
  program to anyone interested in getting an MBA
  with such rich merits that USC can offer.
• I learned about the business world outside the
  U.S. I learned how business is conducted in
  China. Loved the trip!

19
General PRIME Timeline

• July 2003 Deadline to turn in PRIME
  questionnaire passport and visa copies
• (Located in Must Do Section. Return to MBA
  Program Office)
• November 2003 Site Information Sessions
• Website Open to Rank site
• December 2003 Site Announcements 
• Site Assignment Bilateral Trade
• January 2004 Site Assignment Bilateral Trade Ends
• Website open for Roommate Selection
• Vaccination recommended, not required
  (consult with your doctor)

20
General PRIME Timeline

• February 2004 Website Open for Project Selection
• Roommate Selection ends
•  
• March 2004 Project Selection Website Closes
• Project Teams Announced
• GSBA 580 PRIME Class Begins
• Visa Information/Application
• April 2004 GSBA 580 PRIME Class Continues 
• May 2004 Briefing Books Presentations
• PRIME Travel
• Final Presentation (on site)
• Final Projects Due 

21
Websitewww.marshall.usc.edu/prime
22
Safety is Our 1 Priority!

• Monitor situations on all PRIME sites
• Communications with local partners, alumni and
  business community in PRIME countries
• US State Department, CDC, WHO travel warnings
• USC Policies
• Cancellation of trips