NCOA

1
NCOA What is it AND why?

• Ross McKenzie
• Mailing Innovations

2
What is NCOA?

• Database of all moves in Canada
• Information retained for the last 36 months
• Currently 5,983,393 moves on file
• 100,000 to 250,000 changes per month

3
How is NCOA used?

• Software is certified by Canada Post
• List processors use matching software to process
  files
• Large organizations buy software for their own
  use

4
What does NCOA cost?

• Canada Post NCOA database is currently 8,000 per
  year
• Certified software varies in price
• List processor fees vary depending on volume and
  frequency

5
Why use NCOA?

• AVOID SENDING MAIL TO THE WRONG/OLD ADDRESS

6
Next Steps
7
Next steps
8
Issues for discussion

• Match customers/prospects with their new address
• Find out who has moved to initiate customer
  contact
• Update customer database with new address

9
Issues for discussion part 2

• What can the industry do to raise the awareness
  of existing tools?
• What methods could be considered to improve the
  use of NCOA?
• How can we improve the overall cost/benefit of
  tools?
• How can we encourage the use of new/enhanced
  tools?