Promoting Safe and Legal Information Technology Products in Global Markets

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• Promoting Safe and Legal Information Technology
  Products in Global Markets
• Ann Rollins
• Vice President, Technology Trade
• Information Technology Industry Council (ITI)

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Information Technology Industry Council
ITI represents the leading global providers of
information technology products and services.
Accenture Advanced Micron Devices Agilent
Technologies AMD Apple Computer Applied
Materials Canon USA Cisco Systems Computer
Associates Corning Dell Computer Eastman
Kodak eBay
EMC Epson Hewlett-Packard Honeywell IBM
Intel Intuit Lenovo Lexmark Micron Microsoft Mon
ster Worldwide National Semiconductor NCR
Oracle Panasonic Qualcomm RIM SAP Sony
Electronics Sun Microsystems Symbol
Technologies Tektronix Texas Instruments Time
Warner Unisys Verisign Vonage
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IT Industry Wants

• Standards ITI advocates for standards developed
  in an open and balanced process to ensure that
  they are performance-based, technologically
  neutral, technically sound and ultimately
  implementable.
• Regulations Governments should consider
  alternatives to regulations. If technical
  regulations are necessary, ensure that they are
  not more trade-restrictive than necessary.
• Trade Easy, cost-effective market access to the
  world deliver safe, legal, low-cost products,
  fast, to global customers enforcement of binding
  commitments by our trading partners (e.g. WTO,
  FTAs).

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Industry Does not Want

• Limited flexibility of product design,
  manufacturing, and innovation
• Limited scale of economies by fragmented markets.
  Incur customization and replication cost in
  product development, manufacturing and
  distribution
• Delayed market intro. for products w/ short
  lifecycles.
• Increased complexity to manage compliance of
  OEM/ODM, contract manufacturers, and core
  technology partners.
• Increased cost for redundant testing,
  certification, etc.More surveillance that may
  stop shipments damage brand.

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APRN Asia Pacific Regulatory Network
Japan -Prevented ITE cordsets from safety
regs -Cost savings to one ITI company about
1mil/yr -Working on SDoC Process for TTE
Korea -Achieved exemption from safety
certification for PCs and servers -Reduced EMC
labeling requirements Cost savings to one ITI
company about 4.5mil/yr - Achieved meaningful
changes in EMC regulations and labeling
requirements

• China
• -Achieved change in power limits for WLAN devices
• Ongoing outreach to Chinese regulators

USA -Leveraging the expertise of the over 200
Technology Program ITI member participants to
coordinate policy objectives and
execution. -Utilizing all USG(DOC, FCC, USTR)
avenues available to advance and support APRN
initiatives.

• Chinese Taipei
• -Meeting with regulators on
• implementation of SDoC for EMC
• Providing industry input on
• Safety Regs.implementation

Thailand -Worked with TISI to adopt current CISPR
standard, monitoring EMC regulation development

• Malaysia
• Working with SIRIM and MCMC on labeling
• requirements for telecom devices

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ITI APRN Latin American Regulatory Network
(LARN)
China CCC implementation and scope
Japan Working on battery safety requirements and
SDoC implementation for Telecom safety
certification
Mexico Monitoring proposed conformity assessment
procedures for telecom. Will affect future ITE
EMC regulations. 90M cost to meet compliance. Up
to 1B in partially unrecoverable revenue
generation delays
Asia Pacific Regulatory Network
Vietnam Proposed EMC regulations
Korea Pursuing streamlined EMC certification
process or SDoC wireless certifications
Latin American Regulatory Network
Taiwan Implementation of new safety standards and
regulations
Thailand Battery safety and proposed EMC
standards and regulations
Malaysia Labeling requirements for telecom devices
Brazil Working with regulators on proposed EMC
safety upcoming enviro regs
Argentina Working with regulators on battery
requirements and RoHS/WEE implementation
ITI is globally engaged to promote least-trade
restrictive product requirements that meet
regulatory goals and deliver safe, legal ITE to
consumers without costly delay. Through its APRN
and LARN, ITI leverages member expertise and
utilizes all USG avenues to coordinate and
achieve policy objectives.
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Progress with government regulators

• Established two-way street of communication and
  solid relationships with key regulatory
  authorities in Asia Pacific Latin America
• Rely on in-country company representatives to
  lead interaction with government officials and
  local industry
• Represent and advocate global industry
  solutions. Made concrete changes in a number of
  regulations that affect ITI companies market
  access. Promote 1-1SDoC in other multi-lateral
  organizations like
• APEC 1-1SDoC Work Program
• WTO TBT Workshop on SDoC 03/2005
• WTO Guidelines on EMC/EMI Regulation 11/04
• WTO EU Proposed Electronics Sectoral to address
  non-tariff barriers (NTBs) via promotion of SDoC
  (6/2006)

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Looking Forward

• Establish and grow relationships with domestic
  industry in countries.
• Strengthen relationships with OEMs/ODMs in area
  regulatory compliance
• Broaden focus to include energy efficiency
  environment compliance
• Promote the importance of government - industry
  collaboration in providing consumers safe legal
  products.

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THANK YOU!
Ann Rollins Vice President, Technology Trade
Policy ITI arollins_at_itic.org