Dealer webcast October Launch Preview

1
Dealer webcast October Launch Preview

• September 26, 2005

2
Webcast Objectives

• Heads-up on the upcoming launch
• Solicit feedback and input
• Test-drive the new website

3
Agenda

• The October launch
• Mission values
• Key messages
• Branding
• Website
• Your role
• Launch schedule
• QA

4
Agenda

• The October launch
• Mission values
• Key messages
• Branding
• Website
• Your role
• Launch schedule
• QA

5
The New Telrad Connegy

• Telrad Connegy is launching a new product
  AdvanceIP
• At the same time, it is changing its brand
• Project a different, professional image
• Strong focus on the converged telephony market
• Better, tighter positioning vs. the competition
• We have decided on a soft launch concept
• No big PR boom
• Market perception will change gradually

6
Agenda

• The October launch
• Mission values
• Key messages
• Branding
• Website
• Your role
• Launch schedule
• QA

7
Our Corporate Mission

• We provide high-value communication solutions at
  cost-effective prices to organizations worldwide
• High-value Our offering is strong and
  feature-rich
• Solutions Providing a complete solution to the
  customers need
• Cost-effective We focus on providing better
  price/performance
• Worldwide We have a global reach

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Our Values

• Honesty and candor
• Personal accountability
• Market orientation
• Tough but fair
• Quality and excellence
• One global company
• Results count

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Agenda

• The October launch
• Mission values
• Key messages
• Branding
• Website
• Your role
• Launch schedule
• QA

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Five Key Messages To Convey

• Productivity
• The right communication system can help customers
  run their business better
• Convergence
• IP has advantages but so does TDM. Dont choose.
• Long history
• Weve been around for decades, we have a lot of
  experience
• Innovation
• Pioneers in VoIP due to Congruency legacy
  (i.Picasso first desktop phone with touch screen
  in the world)
• Value for Money
• Strong focus on price/performance

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Agenda

• The October launch
• Mission values
• Key messages
• Branding
• Website
• Your role
• Launch schedule
• QA

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Branding

• Our new logo
• Modern, clean, dynamic design
• Keep the red and blue colors, but younger shades
• Keep the swish element, but reshape it
• Star shape also three converging arrows
• Our tag-line we sell productivity
• New corporate look
• Lifestyle images, young professionals in office
  environment
• Clean design with logo and blue-red elements
• New product name AdvanceIP
• This presentation template
• New set of brochures

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Corporate Brochure
Front
Back
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AdvanceIP Brochure
Front
Back
15
Avanti Brochure
Front
Back
16
iPicasso Brochure
Front
Back
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Agenda

• The October launch
• Mission values
• Key messages
• Branding
• Website
• Your role
• Launch schedule
• QA

18
The New Website

• Pre-release version at http//telrad.hadgama.co.il
  
• Role-sensitive navigation
• Will be live by Oct 3rd
• Not 100 ready yet
• Please report all bugs/ problems / ideas for
  improvement

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Agenda

• The October launch
• Mission values
• Key messages
• Branding
• Website
• Your role
• Launch schedule
• QA

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We All Have a Stake in The New Telrad Connegy

• Become familiar with the new collateral and
  website
• Get your password and browse the entire site
• Suggestions for improvement are welcome!
• Email info_at_telradconnegy.com

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Agenda

• The October launch
• Mission values
• Key messages
• Branding
• Website
• Your role
• Launch schedule
• QA

22
Time Line

• Sep 26 Todays webcast
• Oct. 3rd Launch
• Press release announcing AdvanceIP release
• Website on air at www.telradconnegy.com
• AdvanceIP release
• Oct. 3rd release candidate
• Oct. 3rd to Oct. 10th Release candidate
  validation
• Oct 10th Official version release

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Agenda

• The October launch
• Mission values
• Key messages
• Branding
• Website
• Your role
• Launch schedule
• QA

24
Thank you for your time

• Visit out website www.telradconnegy.com