The Gift Pyramid

1

• The Gift Pyramid
• The importance of lead gifts to a Campaign
• Norma Sinte
• Director of Development and Alumni Relations

2
Campaign Planning

• Fundamentals
• 1. Vision and Objectives
• 2. Case for Support
• 3. Agreed Campaign Goal
• 4. Prospects

3
Creating a Gift Pyramid

• Provides a starting point
• Key to identifying prospects
• Significance of Lead/Major gifts
• 90/10 rule
• Based purely on estimated wealth
• Gift size as 1 of annual income over 5 years or
  5 of net worth

Lead Gifts
Campaign goal
Major Gifts
Low level giving
Donors
4
Varying Shapes of the Gift Pyramid
Campaign goal
No. 1 Limited Constituency
No 2 Moderate Reach
No 3 Well-established with Broad appeal
5
Foundation Board Top- Down Approach
Gifts Required 4 x 5m 3 x 2.5m 3 x
1m 2 x 500k 4 x 250k 5 x 100k 21
33m
Lead Gifts Major Gifts
Total 33m Total no. of gifts 21 Total number
of prospects required 126 Total number of
prospects identified 119
6
Rating Prospects
Capacity Affinity Propensity Interest Access
7
Next Steps

• Priority Lists
• Action Planning
• Fireside Chats