Rebecca di Corpo

1
Rebecca di Corpo

• Manager for the Yorkshire Committee for the 2012
  Games

2
Yorkshire Gold
Yorkshire and Humbers Strategy for Seizing the
Opportunities of the London 2012 Olympic Games
and Paralympic Games
3
Yorkshire Committee for the 2012 GamesChaired
by Martin Havenhand
Yorkshire Forward Yorkshire Culture Yorkshire
Tourist Board Sport England Yorkshire Leeds
City Council Government Office Yorkshire
and Bradford MD Council Humber Sheffield City
Council Local Government Yorkshire Hull City
Council and Humber City of York
Council Learning and Skills Council Yorkshire
and Humber
4
Five Golden Opportunities
Sport
Communities
Culture
Tourism
Business
Wellbeing
Wealth
5
Five Golden Opportunities

• Putting Sport Centre Stage
• Increased participation in sport and active
  recreation, especially amongst those who
  currently do least
• More successful athletes in and from Yorkshire
  and Humber

Lead Sport England Yorkshire
6
Five Golden Opportunities
Healthy and Cohesive Communities Active,
healthier and inclusive communities with
bright prospects for the future
Lead Local Government Yorkshire Humber
7
Five Golden Opportunities
A Carnival of Culture Enhanced perceptions of
Yorkshire and Humber as outward facing,
culturally rich, and internationally connected
in short, a great place to live and visit
Lead Yorkshire Culture
8
Five Golden Opportunities
Enhanced Profile and Tourist Potential Higher
visitor spend than otherwise, especially
from targeted countries and in niche markets
about active leisure and events
Lead Yorkshire Tourist Board
9
Five Golden Opportunities
Winners in Business Outward looking businesses
that export more, and a strong sports industry
sector with growing numbers of firms, jobs and
increasing output
Lead Yorkshire Forward
10
SKILLS A CROSS-CUTTING ISSUE

• A skills scoping study across Yorkshire Gold
  was commissioned by the LSC and undertaken by Sky
  Blue Research
• The outcome a Skills Task Group, chaired by
  the RSP, managed through the LSC, reporting back
  to the Yorkshire Committee for the 2012 Games
• Work in progress Terms of Reference and draft
  Framework for Action for Skills, Employment and
  Education

11
National Skills Academy regional hub

• 1st phase of establishing the National Skills
  Academy Yorkshire and Humber is one of 3
  regions
• Sheffield United Football Club and a series of
  Centres of Excellence are addressing coaching,
  management and leadership, customer care,
  marketing and communications
• Skills Active (industry lead body) are holding
  a series of workshops on how employers and
  providers come together to meet the skills needs
  of the sport and active leisure sector. Colleges
  and the FE Sector are invited to attend
• 15th October , Sheffield
• 22nd October, Leeds
• 23rd October, Hull
• 29th October, York
• Contact Emma Dean, Event Manager, Montgomery
  Leisure Services
• Emma.dean_at_mls.gb.com / tel. [phone]

12
Communicating Yorkshire Gold
Strategy publications Yorkshire Gold strategy
document pocket version Yorkshire Gold online
downloadable version of Yorkshire Gold
Website Regional website to be developed, in
line with London 2012 guidelines Press and PR
Ongoing Press and PR activity to support key
messages (national, regional and local) Ongoing
Stakeholder Activity Senior leads to take
Yorkshire Gold messages to wider audiences via
conferences and events