Getting Beyond Home Energy Audits: Strategies that Motivate Homeowners to Embrace Energy Efficiency

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Getting Beyond Home Energy Audits Strategies
that Motivate Homeowners to Embrace Energy
Efficiency and Demand Response Programs 
Katherine Johnson, Market Development
Group [phone], kjohnson_at_marketdevelop.com
Ed Thomas, Market Development Group (970)
209-8347, ethomas_at_marketdevelop.com www.marketdev
elop.com and www.hpwes.org
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Morning and Afternoon Sessions

• Morning session will focus on profiles from
  leading programs
• Afternoon session will focus on profiles from
  leading program implementers
• Profiles provide an overview of various
  strategies used by leading programs to promote
  whole-house energy efficiency programs
• This information summarized summary from the Home
  Performance with Energy Star Compendium
• Copies will be provided to all workshop
  attendees- stop by our booth during the conference

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Agenda

• 900-915 am Introduction and Welcome
• 915-945 am Department of Energy Overview
• Lani McRae
• 945-1115 am Home Performance Programs
  Overview
• Katherine Johnson
• 1115-12 Noon Another Approach by Midwest
  Energy
• Michael Volker
• 12 Noon- 1 pm Lunch
• 100-200 pm Implementation Contractor
  Perspective
• Mark Dyen
• 200-300 pm Industry Ally Profiles
• Ed Thomas
• 315-345 pm Environmental Protection Agency
  Overview Chandler von Schrader
• 330-415 pm Roundtable Discussion and Wrap
  Up
• 415 pm Adjourn

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IntroductionRoundtable

• Your Name
• Organization
• Job Responsibilities
• What do you want to learn today?

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100 Million Existing Homes Today(And They Aint
Going Away)

• One-third of owner-occupied homes are at least
  45-years-old
• plus
• Another one-third are between 25 and
  45-years-old
• equals
• Majority of homes are in increasing need of
  remodeling and repairAND upgrade of the homes
  performance.

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Professional Home Improvement Expenditures in 2005
Source Harvard JCHS based on U.S. Census C-50
Survey Data
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Answer All of the Above
Home Performance Means?

• Energy savings for your customers
• Better occupant comfort
• Healthy, safe and more durable homes
• Vibrant home resale market
• Ability to afford to own a home
• Honest home improvement contractors delivering
  real (comprehensive) solutions for homeowners

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What do you hope to achieve?
Time for Business As Usual?

• Bill Stuffers and Coupons
• CFL and Conservation Kit Giveaways
• Rebates for replacing single measure
• Free Web-based self audits
• Low-Cost clipboard home audits

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Existing Homes Climate Change
Energy use from residential buildings accounts
for 36.5 of electricity consumed in the U.S. and
21 of carbon emissions.
Will This Matter in the Carbon Tax Debate?
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HPwES Program Design Elements
courtesy of ICF International
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