CanWest MediaWorks, Sales

1
Health Environment Conscious Viewers
CanWest MediaWorks, Sales Marketing April, 2005
2
Looking to reach health environmentally
conscious Females?

• They are watching TV. .
• They watch many CanWest properties.
• We can reach them.

3
Three quarters of your potential customers
watched TV yesterday.
Only 38 read a magazine yesterday.
Source PBM 2004 One Year Data/ Ontario F18/I
like to consider homeopathic herbal remedies
(Agree 1-3)
4
CanWest viewers are just as likely as the
population to be concerned with health/nutrition
the environment.
Source F04 BBM Ext Diary Data/ Toronto EMA (F18
Mo-Su 6a-2a)
5
Heres what your product purchasers are watching
on CanWest.
Source F04 BBM Ext Diary Data / Toronto EMA
(Mo-Su 6a-2a)
6

1 Million health environmentally conscious
Females tune into CanWest each week!
That equates to the entire Kitchener Extended
Market population!
That equates to the entire Kitchener Extended
Market population!
Source F04 BBM Ext Diary Data / Toronto CMA
(Mo-Su 6a-2a) Defined Female 18 (F18 who are
concerned about Health/Nutrn or Environment)
7
Conclusion

• 76 of your product purchasers are watching TV.
• Almost half of CanWest viewers are Health
  Environment conscious.
• Your potential customer watches many CanWest
  programs!
• 1.1 million Health Environment conscious Female
  viewers watch CanWest each week!