The 10th Knight International Symposium on Online Journalism

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The 10th Knight International Symposium on
Online Journalism April 17, 2009
Diverse Business Models in Online Journalism
Are We Trying Hard Enough?
Katie King, Creative and Development Editor MSN UK
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MSN Leading UK portal

• 29 M uniques Feb 09 (Comscore)
• News, Cars, Money, Entertainment, Technology are
  in top three in category
• 25 plus channels
• 25 year-on-year page view growth
• Emphasis on original content, social media and
  video
• 35 editorial staff
• 40 plus editorial partners

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Information, community, conversation
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MSN UK Ad-Funded Creative SolutionsEngaging and
informing users on behalf of our clients
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Value for clients and MSN UK audience

• Content, technology, promotion, SEO
• Top quality editorial
• Sophisticated performance metrics
• Cross platform (mobile, Hotmail, Messenger,
  Spaces, Xbox)
• Ability to target audience
• Client specific solutions
• Connect to audience through web 2.0 functionality

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Embraced by UK news industry
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Questions to contemplate

• What will be the future role of advertising
  agencies?
• Will the chaos scenario of decreasing ad spend
  play out?

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Thank you!
Katie.King_at_microsoft.com