Ekonomski Fakultet

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Ekonomski Fakultet

• October 26th 2005
• BELGRADE

WELCOME Danilo Cadjenovic Key Account Manager
for SCG MK
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One of the worldwide leading companies in Food
and Beverages
2003 Global Food and Beverage Revenue (estimated)
62
31
27
27
21
15
14
10
10
10
Kraft
PepsiCo
Coca-Cola 
General Mills
Cadbury
Danone
Sara Lee Food
Unilever
ConAgra
Nestle
( Billions)
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VISIONHelping PeopleAround the WorldEat and
Live Better
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VISION To help people all over the world to eat
and live better VALUES Innovations To meet
real needs of life with the help of original
ideas Quality To keep promises to produce the
best goods Safety To guarantee the highest
standards in everything we do Respect To take
care about people, society and environment Honesty
To act correctly and honestly Openness To
listen to ideas of other people and encourage
them to an open dialogue
MISSION To be an unconditional world leader in
food industry Customers The first
choice Clients The indispensable
partner Units and associations The most
desirable partner Personnel The best
employer Local community The responsible
company Investors The constant growth
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Principles of Business Activity
Direction To pay attention to issues that are
the most important for our customers
and clients and for development of
our people, trade marks and business
in general. Innovations To look for new and
innovated ways to satisfy customers' preferences,
to sell our products and to manage our
projects. Desires To win in everything, to have
ambitious goals and to achieve them persistently.
Speed To act fast and in coordination that
gives us an opportunity to be ahead of our
competitors. Team work To use our advantages of
a successful cooperation in different categories,
different countries and different functions all
over the world Trust To respect each other and
to work honestly and sincerely

• STRATEGIES
• To develop brands and increase their value
• To transform a "briefcase" of our brands
• To develop according to the world standards
• To manage expenses and strengthen assets
  effectively
• To strengthen organization and improve a
  professional level of employees
• To meet principles of corporate responsibility

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Kraft Foods Serbia
Kraft Foods East Adriatic Market sales structure
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Kraft Foods brands present in Serbia
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Sales Channels
Consumer Channels
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Target portfolio per type of outlet
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Market Review

• Serbia Montenegro has approximately 35.000 of
  sales points involved in FMCG trade.
• The data should be confirmed and a large number
  of spots is being restructured due to VAT
  implementation.
• It is expected that about 5000 of sales spots
  will be closed (in Serbia) during this and the
  following year because they will be unable to
  operate legally.
• Market Structure
• International accounts
• Metro 1 Cash Carry (2 new in 3 months)
• Mercator 1 Hypermarket (1 HM and 1 SM in 3
  months)
• Veropulos 2 Supermarkets
• Interex 2 Hypermarkets
• OMV 20 Gas stations

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Market Review

• National accounts
• Rodic MB - 6 Hypermarkets, 5 Wholesales, 44
  Markets
• Delta Maxi -1 CC, 5 Wholesales, 57 Supermarkets,
  60 Markets
• C market - 2 Wholesales, 1 Hypermarket, 213
  Markets
• Univerexport - 2 Wholesales, 7 Supermarkets, 14
  Markets
• Nana 1 CC, 1 Wholesales, 1 Supermarket
• Mex 1 Hypermarket, 6 Supermarkets (MN)
• Voli 5 Supermarkets (MN)
• Carine 4 Supermarkets (MN)
• Jugopetrol, tampa, Duvan, Si market, Gorica,
  Jabuka..... Etc
• Wholesales
• Idea (acquired by Konzum-Agrokor), Diskomerc,
  Wissol
• Traditional private owned stores
• About 30 000 outlets
• Nelt covers all international and national
  chains mentioned above also covers approximately
  15 000 retail stores on yearly basis.

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About Nelt

• The Begining
• Established in 1992.
• Core business trade
• Growth
• 1996
• NELT became exclusive distributor of
  ProcterGamble products for Yugoslavia.
• PG started investing in infrastructure,
  organization and people and implementing know-how
  gained in other markets.
• 1998
• Company ST was established in Skopje, to support
  distribution of PG products in Macedonia.
• 2000
• Kraft Foods International became our new
  principal.
• 2001
• Wrigley company became our third principal.
• NELT signed contract with KFI for distribution
  in Macedonia.
• 2005

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Nelt Today

• 495 employees in
• Serbia
• Nelt Co. distributor of KFI, Wrigley and PG
  Products
• Montenegro
• Neregelia d.o.o. importer and distributor of
  PG, Wrigley and KFI products in Montenegro
• Macedonia
• Nelt ST distributor of PG, KFI and SC Johnson
  Wax products in Macedonia

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Logistics and Infrastructure

• SERBIA branch offices in Novi Sad, Subotica,
  Kraljevo, Nis, Bor and Uzice.
• MACEDONIA Subsidiary in Skopje, with branch
  office in Bitola.
• MONTENEGRO Subsidiary in Podgorica.
• Over 2.000 square meters of office space and over
  15.000 square meters of warehouse space.
• There is 1 forklift per branch warehouse and 7 in
  Belgrades warehouse.
• Packing system, fire fighting system, security,
  sanitation and pest monitoring are regulated
  according to the procedures set by principals and
  local laws.
• Stock management follows standards set by PG,
  KFI and Wrigley.
• 7 trucks, transporting goods to every branch
  office five times a week (Serbia).
• Over 150 delivery vehicles (30
  air-conditioned) with various capacities.

800 m2

• SUBOTICA

1.500 m2

• NOVI SAD

9.000 m2

• BEOGRAD

500 m2
500 m2

• BOR

• UZICE

1.000 m2

• KRALJEVO

1.500 m2

• NIS

1.600 m2

• PODGORICA

1.500 m2

• SKOPJE

500 m2

• BITOLA

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Pre Selling Organization per branches
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Distribution

• Portfolio Over 500 products available to our
  customers
• P G Brands Ariel, Tide, Bonux, Lenor,
  Pampers, Always, Pantene, Head Shoulders, Wash
  Go, Herbal Essences, Mr. Proper, Ace, Fairy,
  Camay, Safeguard, Londa
• Wrigley Brands Orbit, Airwaves, Hubba Bubba,
  Winterfresh
• KFI Brands Milka, Toblerone, Mozart, Jacobs,
  Maxwell House, Philadelphia, Figaro
• Sales force and delivery
• Over 1200 customers visited each day
• 12000 customers on monthly level
• Delivering goods within 24 hours

• Data are for Serbia, Montenegro and Macedonia

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New warehouse Podgorica
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THANK YOU