New Sales Training and Customer Education Media Tools

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New Sales Training and Customer Education Media
Tools

• Andrew Cohen
• President, Interactive Health
• April 2006

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New Interactive Health Media Tools

• Selling Guide
• Best Sales Practices DVD
• Product Promotional Videos
• Distribution Network retailer on-site
  on-line

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Selling Guide

• Print document approximately 35 pages
• 3 ring binder with product brochures
• A text book for training retailers about HTT
• New hires and veteran sales force
• Quick read, very visual
• Retailer specific branding

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Selling Guide Preliminary Table of Contents

• Welcome from Craig
• Market Overview
• Why People Buy HTT Products
• What is Human Touch Technology?
• Know Your Remote Controller
• How to Demonstrate an HTT Chair to Customers
• - Build Interest, HTT Experience, Show and Sell
• Chair set-up, mechanics, warrantees
• Other HTT IH products
• Company History
• FAQs
• Contact and Resource Information

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Selling Guide Benefits
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Best Sales Practices DVD

• 15 minute DVD
• Target Audience
• - New Hires and Veteran Sales People
• Basic Training and Refresher Training

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Best Sales Practices DVD Content

• Introduces market, HTT
• Detailed demonstration
• Chair set-up, mechanics, warrantees
• Intro close by Craig

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Best Sales Practices DVD Benefits

• Augmentation and reinforcement of our on-site
  program
• Consistency in content
• 24/7 access as needed
• Moving images

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Selling Guide Best Sales Practices DVD
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Sales Training

• Selling Guide
• Best Sales Practices DVD

Customer Education
Product Promotion Videos Distribution
Network on-site on-line
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Rationale
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Video The Most Powerful Communication Tool

• 2 to 4 minute product promotion videos
• On-site viewing monitors

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Product Promotional Video Distribution

• On-site at Retailer
• Custom DVDs
• Give to customers with print brochure

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Product Promotional Video Distribution

• On-line at Retailer Web site
• Icon for seamless linking to our streaming
  server
• Branded icons
• Stays at Retailers site

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On-line Video Distribution

• No cost, no IT impact to Retailer
• Quick, easy, painless
• Links on IH Web site too

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Harness the Power of Web-based Rich Media
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Program Review

• Sales Training
• - Selling Guide
• - Best Practices DVD

Customer Education - Product Promotion
Videos - Distribution on-site on-line
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Were Excited! Thank You!