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Introduction to Business Process Engineering

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Title: Introduction to Business Process Engineering


1
Introduction to Business Process Engineering
2
  • BUSINESS PROCESS (RE-)ENGINEERING
  • STATUS OF BUSINESS (1750-198?)
  • Many Businesses currently based on the task (or
    function) model
  • Tasks match industrial societies
  • The Post Industrial Age
  • Business moving towards process basis
  • A process is a group of tasks directed towards
    achieving a goal or result.
  • To move from a task based model to a process base
    requires radical change to business structures

3
  • Problems (with task based model)
  • Bureaucracy (Chaos)
  • Customers needs not met
  • Automation of existing bureaucracy (file to file)
  • Maintenance is too hard
  • Question What existed before the task model?

4
  • Business Changes(1)
  • Customers are in charge
  • They know the cost of goods
  • They can get good service
  • Goods are not in short supply
  • Competition
  • All companies face outside competition
  • The best at any one enterprise becomes the
    standard

5
  • Business Changes(2)
  • Change becomes constant
  • New products arrive regularly in the marketplace
  • Cycle times are shorter

6
  • Business Changes(3)
  • Customer orientation - everyone is someones
    customer
  • Adding value - the value chain
  • TQM continuous Improvement
  • Employment Empowerment
  • Flattened structures
  • Quality Circles
  • Multi Skilling

7
  • Reenginnering
  • The fundamental rethinking and radical redesign
    of business process to bring about dramatic
    improvements in performance (Hammer et al)
  • Performance may be costs, quality, service and/or
    speed
  • To rip the guts out of an organisation and
    reassemble them in the context of today's
    changing business world.
  • BUT Has modified view to a more limited scope or
    evolutionary model

8
  • BPR features (1)
  • Forces examination of givens
  • (ie Why check a customers credit rating to open a
    savings account?)
  • Radical redesign which disregards existing
    structures
  • Used only when dramatic change can succeed

9
  • BPR features (2)
  • Several jobs frequently combined into one
  • Operational staff make decisions
  • Steps in the process are performed in natural
    order
  • Multiple versions of a process can be combined
  • Checks and controls are reduced

10
  • Processes and Tasks(1)
  • Definition
  • A process is a set of activities that, taken
    together, produce a result of value to the
    customer.
  • eg Developing a new product
  • Processes have inputs and outputs

11
  • Processes and Tasks(2)
  • All processes relate to customers and their needs
    contribute to such processes
  • Task orientation of business leads to a task
    being done to meet internal demands (and nothing
    at all with meeting customer needs.)

12
  • Reengineering Focus
  • Based on end to end processes and creation of
    value for the customer
  • Not based on tasks or activities
  • Usually cuts across hierarchical management and
    empires
  • Focus is on goals and ends vs actions

13
  • Role of IT
  • The misuse of technology can block reengineering
    altogether by enforcing old ways of thinking and
    old behaviour patterns. (Hammer Champy)
  • IT is the essential enabler (Information is
    integrated)
  • IT reduces the need for sequential design
  • IT cuts across organisational boundaries
  • Difficulties arise with old thought patterns

14
  • Conceptual Shifts (1)
  • GM gave access to its production schedule to
    various suppliers and pay when goods are used.
  • Conceptual Shifts (2)
  • Old Rule - Information occurs at one place at
    one time
  • But with - Shared databases
  • New rule - Information can appear simultaneously
    in as many places as needed

15
  • Conceptual Shifts (3)
  • Old Rule - Business must choose between
    centralised decentralised
  • But with - Telecommunications advances
  • New rule - Business can reap the benefits of both

16
  • Conceptual Shifts (4)
  • Old Rule - Managers make decisions
  • But with - DSS tools
  • (database access modelling software)
  • New rule - Decision making is part of everyones
    job (Employee Empowerment)

17
  • Conceptual Shifts (5)
  • Old Rule - Field personnel need offices to
    receive, store, transmit and retrieve information
  • But with - Wireless datacomms laptop/palm top
    computers
  • New rule - Field personnel can send and receive
    information wherever they are

18
  • BPR Lifecycle
  • Vision - Someone must recognise that it must be
    done
  • Design
  • Implementation
  • Continuous process Improvement

19
  • BPR Principles
  • Organise work around outcomes
  • Provide direct access to customers
  • (eg customer -gt analyst -gt programmer,
  • why not customer -gt programmer
  • Harness technology
  • Control through policies, practice and feedback
  • Enable independent and simultaneous work
  • Give decision making power to workers
  • Build in feedback channels KPI - key performance
    indicators

20
  • How to do it
  • Strong leadership
  • Avoid analysis paralysis
  • Reward creative thinking
  • Leadership
  • Passion
  • Communication (relentless)
  • May be a consultant

21
  • The Process Engineering Team
  • Best Personnel
  • Process orientation Optimism
  • Able to see Big Picture Persistence
  • Creativity Tact
  • Restlessness Team Player
  • Communication Skills Enthusiasm
  • (no one wants to release them)

22
  • Making it Work
  • Find what made the old way work
  • Question its underpinning
  • Identify
  • Problem Associated with process (eg too slow,
    too expensive)
  • Rule Assumption which causes the problem (eg
    specialists must check each stage then hand off)

23
  • Critical Success Factors
  • Business focus
  • Methodology and project approach
  • Time
  • Partnership Participation
  • Visible Active Leadership

24
  • Ten ways to fail
  • 1. Dont do it, but say that you are.
  • 2. Dont focus on processes.
  • 3. Analyse current situation in depth.
  • 4. Proceed without strong executive leadership.
  • 5. Be timid in redesign.
  • 6. Go directly from concept to implementation.
  • 7. Reengineer slowly.
  • 8. Place some aspects of the business off
    limits.
  • 9. Adopt a conventional implementation style.
  • 10. Ignore employee concerns.

25
  • Resistance
  • Is natural. Expect it.
  • Doesnt always show. Find it.
  • Has many motivators. Understand it.
  • Deal with peoples concerns rather than their
    arguments. Confront it.
  • No one way to deal with it. Manage it.

26
  • Mission driven organisations (Government,
    Non-Profit Orgs).
  • Carefully identify and understand customers.
  • Clearly specify performance measures.
  • Be sensitive to higher purpose
  • Watch for resistance (eg safety)

27
  • Further reading
  • Hammer, M. Champy, J., 1993. Reengineering the
    corporation a manifesto for business revolution.
  • Andrews, D., Stalick, S., 1994 Business
    Reengineering-The Survival Guide.
  • Hammer, M., Stanton, S., 1995. The
    Reengineering Revolution.

28
Organisational Structures
29
Organisational Structures
30
Organisational Structures
31
  • Business Function Orientation
  • Task Orientation
  • Rigid demarcation of function blocks
  • Extreme work sharing
  • Numerous hierarchical levels
  • Separation of admin or decision support from
    operational processes
  • (adapted from Kirchmer)

32
  • Task Orientation
  • Advantages
  • Simple definition of processes
  • Systematic utilization of tools persons
  • Precise definition of responsibility
  • A lower degree of investment
  • Scales up easily
  • Increased economies of scale
  • Educational institutes supply entry level
    workforce

33
  • Task Orientation
  • Disadvantages
  • Complex coordination of processes
  • Poor flexibility
  • Little experience from admin feeding back to
    operations
  • Too many interfaces within the information flow.
  • Focus on local efficiency not overall outcome
  • Customisation is difficult
  • Boring jobs
  • Loss of customer visibility

34
  • Business Process Orientation
  • A process is a set of interrelated functions
    initiated by an event to achieve a specific
    result for a customer.
  • This ensures that the overriding task (related to
    a certain object) is completely carried out.
  • A clearly defined beginning
  • A clearly defined ending

35
  • Examples of Processes
  • Develop New Product
  • Resolve Service Problem
  • Fulfill Order
  • Examples of Function Orientation
  • Research Development
  • Help Desk
  • Sales Department

How are these different?
36
  • Business Process Orientation avoids the
    disadvantages of function orientation.
  • Hierarchies are flatter
  • Processes can respond to market changes more
    quickly
  • Coordination issues are simplified
  • Interfaces are reduced

37
  • Process Orientation
  • Advantages
  • Focus on customer outcomes
  • Repeatability of defined processes can be
    measured
  • Efficiency seen in overall context
  • Greater individual ownership (and accountability)
    of output
  • Richer more fulfilling jobs

38
  • Process Orientation
  • Disadvantages
  • Individual jobs are more demanding
  • Entry level employees unavailable
  • Multiskilled employees in high demand
  • Large investment required to replace functionally
    oriented systems
  • Difficult to implement scale up.
  • Harder to manage diverse personnel who comprise
    the process
  • Constant change can cause lower efficiency, high
    levels of stress burnout

39
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