Digital business ecosystem for rural areas

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Digital business ecosystem for rural areas

• Ádám Péntek - Miklós Herdon
• University of Debrecen

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Overview

• Origins
• Digital business ecosystem
• New philosophy of business
• Technology view
• Target groups
• Present situation
• Clasters
• Business and Web
• Our vision, plan

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Origins

• Digital Business Ecosystems was triggered by the
  initiative Go Digital (EC, 2001a) aimed at
  boosting ICT adoption by European SMEs which set
  three priorities
• promote a favourable environment and framework
  conditions for electronic business and
  entrepreneurship
• facilitate the take-up of electronic business
• contribute to providing Information and
  Communication Technology (ICT) skills.
• The synthesis of the concept of Digital Business
  Ecosystem emerged in 2002 by adding digital in
  front of Moores (1996) business ecosystem in
  the Unit ICT for Business5 of the Directorate
  General Information Society of the European
  Commission (Nachira, 2002). In truth, Moore
  (2003) himself used the term Digital Business
  Ecosystem in 2003.

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What is Digital Business Ecosystem?

• DBE (Digital Business Ecosystem) is a free, open
  source and distributed software platform that is
  based on Internet technologies. It is designed to
  enable SMEs, specifically, to create, integrate
  and provide services (both real world and
  software) more efficiently and more effectively.
• It has been conceived so that SMEs can, at a
  minimal cost, bridge the digital divide that many
  experience when trying to offer their goods and
  services on the Internet.
• In practical terms, this means that you can use
  the software available on the DBE to advertise
  existing product or service offerings, create new
  services and combine your own services with those
  of other SMEs to create new offerings. You can
  also integrate your own software with that of
  other SMEs on the DBE to enhance your business
  processes.
• With improved and extended products and services,
  you can broaden your market reach increase your
  B2C competitiveness and equally your B2B edge.

Source http//www.digital- ecosystem.org/
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The Digital Business Ecosystem

• Networks Digital Ecosystems were made possible by
  the convergence of three networks
• ICT networks,
• Social networks
• Knowledge networks

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A Digital Ecosystem is
Social Science A community of users A shared set of languages A set of regulatory norms and guidelines to foster trust A population of services An open-source service-oriented infrastructure Computer Science Several categories of users A set of formal languages A security and identity infrastructure A service-oriented architecture A service development environment A distributed P2P run-time environment A distributed persistent storage layer
Natural Science A population of interacting agents/ apps A distributed evolutionary environment A dynamic, adaptive, learning, and scale-free network infrastructure
Source. Paolo Dini A Scientific Foundation for
Digital Ecosystems
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Features of the P2P technology

• Decentralization
• Open Environment
• Scalability
• Robustness
• Self-Managing Systems
• Open Source tools

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Ecosystem Oriented Architecture (EOA) vs SOA

• A Business Ecosystem is based on a dynamic
  interaction of organizations which evolve over
  time in terms of capabilities and roles.
• An Ecosystem Oriented Architecture is not a sort
  of SOA, nor is it just a bigger SOA. A DE
  employ a broad set of digital components, such
  as software services, business services,
  knowledge, representations of the economy, etc.
• A Digital Ecosystem implementation needs to
  support a particular dynamic scenario where
  dynamic business service aggregations and
  evolutions are key. DE has to ... exploit the
  dynamic interaction (with cooperation and
  competition) of several players in order to
  produce systemic results in terms of innovation
  and economic development.

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Services for DE

• Basic Services
• Payment
• Business Contract Negotiations
• Information Carriers
• Billing
• Trust
• Reputation
• Legal compatibility
• Other services
• Service Discovery
• Reliability-guaranteed delivery
• Security
• Long running Transactions
• XML Firewall

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DBE implementations

• Key actors
• Engage local SMEs
• Sustain DBE technological development and
  Customization to local needs
• Attract policy makers interest
• Key factors
• Pre-existing socio-economic situation
• Expectation/vision about DBE as technological
  environment and as a local Innovation process
• Typology of selected RC
• Policy makers' level of interest
• Identified business domain/s
• Technological development of DBE components
  (possible new releases, new services, etc..)

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FP6 projects from the Technologies for Digital
Ecosystems (DE) cluster

• Network of Excellence structuring the Digital
  Ecosystem Knowledge/Research
• OPALS - Open philosophies for associative
  autopoietic digital ecosystems
• Integrated Project developing the first core of
  the Digital Ecosystem infrastructure
• DBE - Digital Business Ecosystem
• Specific Targeted Research Projects
• ONE Open Negotiation Environment
• CONTRACT - Contract based systems engineering
  methods for verifiable cross-organisational
  networked business applications
• Specific Targeted Research Projects
• SEAMLESS (Construction Textile sectors) -
  Small Enterprise Accessing the electronic market
  of the enlarged Europe by a smart service
  infrastructure
• E-NVISION (Construction sector) - A new vision
  for the participation of European SMEs in the
  future e-Business scenario
• SATINE (Tourism sector) - Semantic-based
  interoperability infrastructure for integrating
  Web service platforms to peer-to-peer networks
• TOOL-EAST (Die-making sector) - Open source
  enterprise resource planning and order management
  system for Eastern European tool and die making
  workshops
• More projects VISP, PEARDROP (Promoting
  Ecosystems and Regional Development in support of
  Regional Operational Programming), EFFORT ,
  EPRI-START , LEGAL-IST, LEKTOR

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The Target Group SME

• Digital business Ecosystem was triggered by the
  initiative Go Digital by EC in 2001 aimed at
  boosting ICT adoption by European SMEs. ICT is
  one of the major contributors to economic growth
  and economic efficiency.
• 20 million SMEs in the EU25, 99 of all European
  companies by number and 50 of European GDP
• In 2006 the ICT sector added 5.3 value to EU GDP
  and 3.6 of EU employment. It also accounted for
  25 of total EU research in business

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Present situation
SourceWIP project
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Clastering typology
Source Ramon OCallaghan Towards Dynamic
Clustering Capabilities and IT Enablers
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Clusters in the North-Great Plain Region

• There are a lot of different kind of clusters in
  this region

• Improving the cooperation and trust between the
  members
• Common developments, using the resources
• Stronger lobby activities

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Thermal Cluster

• Founded in 2006 with 18 members
• The member are 33 now
• The number of spa is 21
• Hotels in 9 cities (towns)
• Gábor Baross Innovation Program for Regional
  Development

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Source http//www.itcluster.hu/
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Central and Eastern EuropeanICT Cluster
Conference 24th April 2008 Debrecen, Hungary
http//www.itcluster.hu/conference
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2 nd Central and Eastern EuropeanICT Cluster
Conference 21st April 2009 Debrecen, Hungary
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NTP for DBE?

• Challenges - Chances
• In recent years, various professional bodies, for
  example. Hungarian Information Society Strategy,
  made the main recommendations "to develop
  virtual communities and networks, the agriculture
  information and knowledge among stakeholders, and
  greater participation in the promotion of
  capacity development (capacity building) through
  the ICT the entry and management experience to
  help with a new access to information the
  scientific and technical information more
  accessible information policy for
  decision-makers "(ITTK, 2007) Living Labs are
  open to innovation in the creation of a user
  centric approach
• Invited partners
• HAAI (Hungarian Association of Agricultural
  Informatics)
• University of Szeged (TBC)
• Észak Alföldi IT Cluster
• NOKIA (TBC)
• IT-Servicese
• University of Debrecen
• Mórakert Co-operative (Mórahalom)
• Dél-Alföldi Regional Development Agency
• Information Society Research Centre ITTK (BME)
• HUNAGI (Hungarian Geographical Association)
• North Great Plan Regional Innovation Agency

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The new generation of Internet

• Social Web
• Social Media
• New Media
• Web 2.0
• Social Networks

WWW Internet
Source Internet
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• The current web is about new ways of
• working,
• collaborating,
• sharing,
• building,
• doing business
• and therefore
• LIVING.

Source Internet
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Business and the web
OFFLINE Business Strategy
ONLINE Web Strategy
SourceInfinvision
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Strategy

• How could you involve your competition to be part
  of this ecosystem?
• How could you empower people to create and share
  within your ecosystem?
• How could you leverage the results to
• Generate more value for your business?
• Drive innovation?
• Create collective knowledge and systems?
• How could you use web 2.0 strategies as a
  component of your current business to Build
  communities on the basis of current products and
  services.

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Summarise

• Build on Collective User Value.
• Activate Social Effects.
• Work through Social Networks.
• Dynamically Syndicate Competence.
• Repurpose and recombine products services
  into the new ones
• Think of your business as an evolving
  ecosystem.
• Provide experiences for your users and take
  them on the adventure of your brands story.

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Our Vision

• The data are not stored on the server.
• Query of a providers all data is not allowed.
• An adequate identification system will be worked
  up.
• Our aim is not to cover all the business process,
  but we would like to model a new procedure.
• Easy manage layout.
• Open source software

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Service Generation Process
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Our projects working modell
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XML Web Service

• XML Web services are the fundamental building
  blocks in the move to distributed computing on
  the Internet. Open standards and the focus on
  communication and collaboration among people and
  applications have created an environment where
  XML Web services are becoming the platform for
  application integration. Applications are
  constructed using multiple XML Web services from
  various sources that work together regardless of
  where they reside or how they were implemented.
• XML Web Services expose useful functionality to
  Web users through a standard Web protocol. In
  most cases, the protocol used is SOAP.
• XML Web services provide a way to describe their
  interfaces in enough detail to allow a user to
  build a client application to talk to them. This
  description is usually provided in an XML
  document called a Web Services Description
  Language (WSDL) document.
• XML Web services are registered so that potential
  users can find them easily. This is done with
  Universal Discovery Description and Integration
  (UDDI).

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• Thank you for your attention