Trikes

1
TrikesBikes IncA Company Analysis

• Phil Gaudet
• Moses Robicheau
• Dan Axford

2
S.W.O.T. Analysis

• Weaknesses
• Cost of Goods Sold
• Excess Inventory
• Earnings per share has become negative

• Strenghts
• Sales
• Advertising
• Quality
• Innovation

3
S.W.O.T. Analysis

• Opportunities
• Market Space
• New Market/Low Competition
• Lower Performing Competitors

• Threats
• Foreign Competitors
• New Products
• New Technology

4
Market Analysis

• 55 of Market Share
• PR High - Awareness Low
• Retail Price above Market Demand

5
Operations Analysis

• Idle Time and Wastage Time
• High Cost of Goods Sold
• Highest Quality Rating

6
Recommendations

• Decrease Cost of Goods Sold
• Better Production Management
• Lower Quality, and Retail Price