Range Presentation International Open House Week December 2004

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Range Presentation International Open House
WeekDecember 2004
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1. Strategy

• Price and product differentiation throughout the
  range
• Innovative products with unique selling
  proposition
• Three propositions hot, stay fresh and on
  the move
• Strong brand identity created via stylish gift
  packaging
• To build brand presence in UK and international
  markets

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2. Brand Positioning

• Stylish and practical design
• Quick and easy to use
• For hectic lifestyles
• Bringing the coffee house experience into the
  home
• Aspirational lifestyle
• Casual and formal dining
• Gift idea

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3. Products
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Hot Stay Fresh
Ideal for meeting rooms and dinner parties

• Hot Cafetieres
• 8 and 12 cup Hot Cafetieres ideal for meeting
  rooms and home dining
• Double walled design keeps coffee hot for longer
• Matt finish
• Redesigned unique coffee capture system
• Patented stay fresh plate traps coffee at base of
  cafetiere
• Removable Pyrex glass beaker dishwasher safe
  for easy cleaning
• Can be used for instant or freshly ground coffee
• Contemporary design by Sebastian Conran

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Hot Stay Fresh
Now the pot of tea is finished before the teas
cold

• Hot Tea Pot
• 8 cup Hot Tea Pot ideal for home entertaining and
  meeting rooms
• Double walled design keeps coffee hot for longer
• Matt finish
• Patented stay fresh plate traps tea at the base
• Specially designed non-drip spout
• Can be used with tea bags or loose leaf tea
  without need for strainer
• Contemporary design by Sebastian Conran

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Stay Fresh
Fresh coffee is to do with being nice to
yourself

• Classic Cafetieres
• 3 cup cafetiere ideal for individual use at home
  or in the office
• 8 and 12 cup cafetieres perfect for home dining
• Redesigned unique coffee capture system
• Chrome finish
• Patented stay fresh plate traps coffee at the
  base of the cafetiere
• Removable Pyrex glass liner dishwasher safe
  for easy cleaning
• Stylish design by Sebastian Conran
• 5 feet for extra stability

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On The Move
Fresh coffee on the move

• Hot Cafetiere Mugs
• Ideal for use in the office, camping and on the
  move
• Introduction of NEW colours
• Double walled design keeps coffee hot for longer
• Suitable for tea or coffee
• Robust materials ideal for use outdoors
• Convenient - why make a whole cafetiere of coffee
  when one mug will do?
• Easy to clean
• Stylish design by Sebastian Conran

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On The Move
Fresh coffee on the move

• Hot Cafetiere Travel Cup
• The ultimate gadget for those on the move
• Double walled design keeps coffee hot for longer
• Suitable for tea or coffee
• Robust materials ideal for use outdoors
• Convenient - why make a whole cafetiere of coffee
  when one cup will do?
• Plunger with lid to prevent spillages
• Stylish design by Sebastian Conran fits into car
  drink holders
• Easy to clean

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Finishing Touches
Bringing the coffee house experience into the
home

• Milk Frother
• Perfect for making frothy milkshakes and
  cappuccinos
• Suitable for frothing hot, cold, fresh, powdered
  and UHT milk
• Chrome finish
• Froths milk in less than one minute
• Protective sleeve to prevent damage during
  storage
• Lightweight design by Sebastian Conran
• Powered by 2 x AA batteries (supplied)

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Replacement Beakers

• Replacement Beakers
• For those kitchen mishaps!
• Pyrex glass beakers
• 3, 8 and 12 cup sizes
• Dishwasher safe easy to clean

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4. Packaging
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Stylish Gift Packaging

• Café culture image
• Clearly communicates product benefits
• Stylish design stands out on shelf
• New modern logo
• All cafetieres, replacement beakers and Hot Tea
  Pot are boxed
• Hot Cafetiere Mugs and Travel Cup have sleeve
• Updated instruction leaflets enclosed

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6. NEW Consumer Web Sitesmartcafe.co.uk
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7. NEW Lifestyle Photography
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