Internet Entrepreneurship Course

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Internet Entrepreneurship Course
Giving e-customers what they want.

• January 11, 2001

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Presentation - Overview
Mannas quest for the Platinum Appian
Laurels Online Personalization the Need Current
Personalization Solutions FrontMind Mannas
personalization solution Manna the Financial
View The Personalization Market Manna business
strategy S.W.O.T analysis
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Mannas Quest for the Platinum Appian Laurels
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1997 the Beginning
SEA-Multimedia
Tal Bar-Noah
Zeev Rozov
Gad Barnea
The mission online personalization solutions
for e-commerce
0.5M
Manna Inc.
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1998 Mannas Technical Establishment
Beta site
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1999 Manna Goes Global
Dan Ross - CEO
3.7M
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1999 Manna Goes Global
Dan Ross - CEO
FrontMind 1.1
Gary McMeekin, VP Professional Services
Moni Manor VP RD
VP sales
Mike Murphy VP B-D
Yoel Ratsaby AI group leader
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2000 Emerging Leader
FrontMind 2.0
FrontMind 3.0
First important strategic alliance
First clients
14.1M
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Online Personalization the Need

• Marketer requirements
• Useful Online learning, inference response
• Attract broader audience
• Enable the marketing of many diverse products
• Learn from a variety of client-data sources
• Feedback to marketers on the performance of their
  personalized campaigns
• Pre- campaign simulation capabilities

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Online Personalization the Need

• Customer requirements
• 1-to-1 shopping experience
• Save costumer time
• Site easy to use
• Prevent customers surfing frustration
• Avoid customers questioning hassle
• Respect customers privacy

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Current Personalization Solutions

• Setting business rules
• use if then conditioning that capture business
  knowledge
• Collaborative filtering
• Personalize the site for the client using
  knowledge on similar cliental

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Shortcomings of the Current Personalization
Solutions

• Significant amounts of upfront information from
  customer are needed
• Rules require tedious work and constant
  maintenance
• No online results
• Lack of feedback and simulation capabilities

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FrontMindTM
customer
interact
test
website
client
Create update
BCC
server
learn
DB
marketer
Analyze/report
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FrontMinds Inference Learning
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The Technology Enabling the FrontMind Solution

• Two algorithmic approaches enabling FrontMind
• Statistical inference using Bayesian Networks
• The FrontMind Federation of Agents
• Advantages
• Integration of rules and statistical inference
• Online learning, inference response

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Mannas Capital Funding

• 1997 500,000 received from private investors.
• 1999 - 3.7 million from venture capital funds
  advent (international) and Gemini (Israeli).
  Company value - 10 million after money.
• 2000 - 14.1 million from lead investor IDG
  ventures, Robertson Stephens' Bayview investors,
  advent international, Gemini capital management
  fund, Apax partners and Bluewater capital
  management.
• Revenue model 250,000 pricing for improved
  conversion rate decreased shopping cart
  abandonment.

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Market Analysis

• Growing e-commerce market, expected 3 trillion
  by 2003.
• Personalization plays a major role in the
  e-commerce market.
• Competition Broadvision, NetPerceptions etc.
• Comprehensive solution.
• World of consolidation.
• Current NASDAQ situation.
• Fewer small customers, tougher competition over
  larger and more prominent customers.
• More MA, harder to survive.

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The Creation of Strategy
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Mannas Business Strategy

• Best-of-breed solution

• Hand picking your customers
• Tougher competition.
• Having to integrate Front Mind into a
  competitors comprehensive solution.

• Emphasis on alliances partnerships.

Our personal assessment Mannas strategy is to
build value and market proven technology in order
to be sold to a provider of a comprehensive
solution.
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S.W.O.T
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Conclusion
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Questions?