Role of R

1
Role of RD in Market Transformation

• Helen Kim, Ph.D.
• Energy Analysis
• New York State Energy Research and Development
  Authority

2

• Market Transformation

Process whereby energy efficiency innovations are
introduced to the marketplace and over time
penetrates a large portion of the eligible market
(ACEEE).
3
Similarities and Differences Between RD and
Market Transformation
Market Transformation RD
Time Frame Longer time perspective compared to traditional energy efficiency programs Longer time perspective compared to traditional energy efficiency programs
Goal Widespread adoption of energy-saving technologies Widespread adoption of energy-saving technologies
Primary Mechanism for Change Informational (Consumer focus) Better product (Manufacturing focus)
Market Strategy Pull Push
4
Stages on the Path of Market Transformation
RD
Demonstration
Deployment
Acceptance
Research to develop new products make
incremental improvements achieve greater energy
savings.
Activities to verify product performance in field
settings verify benefit/cost data.
Measurable market penetration.
Incentives programs.
5
Integration of RD, Demonstration, Deployment
RD
Deployment
Demonstration
Daylighting
DG/CHP
Fluorescent Lighting
TIME
RD Deployment Acceptance
KEY
Size of circle depicts relative degree of
attention at each stage. Lighter shadings depict
greater degree of acceptance.
Barriers
6
Barriers and Success Indicators
Stage Barriers (Key Barriers in Blue) Success Indicators
RD Technological Equipment cost Product improvement, Performance improvement, Process improvements.
Demonstration Regulatory Standardization Information Changes in regulation, Development of standards, Performance data, Information dissemination.
Deployment Institutional, Infrastructure, Awareness, Equipment cost Number of customers served, Energy savings, Availability of supply.
Acceptance Informational, Awareness, Equipment cost Increased market share relative to alternative, energy savings.
7
Few Examples of Joint RD and Deployment Efforts
at NYSERDA

• PV on New Homes
• Environmental and Energy Efficiency Efforts at
  Wastewater Treatment Facilities
• Advanced Metering for Multifamily Buildings and
  for Demand Response Programs
• Blurring the line between RD and Deployment