IBML Web Project

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IBML Web Project

• Jeremy Durr, Alex Jarzebowicz, Danielle Rowe,
  Bryan Vrana, Cassy Herd

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• The mission of the University of Washington,
  Bothell (UWB) Business Program is to provide
  access to excellent higher education.

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Website Goals

• Technology is the key to success in todays
  world.
• Apply for acceptance, register for classes, and
  learn about program requirements.

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• Are these goals being met???

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Stakeholder Opinions

• Faculty
• Staff
• Students

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Faculty And Staff

• Who are your stakeholders?
• What are your goals with this site?
• Who is the target audience?
• How do you intend to make people come back?
• Discuss current problems, solutions, and ideas.
• What image do you intend to convey?
• How often do you utilize the site? Why?
• Students

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Faculty And Staff Objectives

• Highly accessible
• Easily navigable
• Aid in advising and planning
• Campus community
• Current events
• Seamless path from
• Admissions -gt Registration -gt Graduation

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Student Objectives

• Relevant information
• Highly accessible
• Easy to use
• Expect a site that reflects their proficiency
• Reflection of the UWB

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Student Critiques

• Primary users
• Survey results

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Result Statistics

• 27 students
• 12 never visited the site
• 2 werent aware of site
• More visits to UWB homepage

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Solutions

• Information
• Increased levels
• Increased quality
• Usability
• Organization
• Visual Appearance

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Information

• Degree Audit Request (DAR)
• Class/Professor Information
• MBA Section
• Student/Alumni Contact Information
• Employment Opportunities
• Current Events/News

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Usability and Organization

• Search capability
• Less text More links
• Separate information into logical groupings

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Visual Appearance

• Dynamic content
• Personalization
• Photographs
• Web-cams
• Video testimonials

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Final Thoughts

• By improving the informational content,
  organization, and visual layout of the site, the
  UWB can attract and retain increased levels of
  users, meet its goals of providing high quality
  education, and further advance the image of the
  UWB as a fast growing elite educational
  institution.