MPESA Transforming the lives of Kenyans

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M-PESA Transforming the lives of Kenyans
Michael Joseph, CEO Safaricom Limited 30th June
2009
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Why Mobile Money Transfer
Only 23 of Kenyans have bank accounts but many
more have access to a mobile phone the gap is
widening
Kenyas Mobile Market
Banked Population
Some Banks offer mobile banking as added value
service to their customers
Source Finaccess national survey 2009
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M-PESA A World's First

• Launched March 2007
• Targeted at the unbanked but convenient for all
• Operated in Kenya by Safaricom, in partnership
  with Vodafone

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Our Success Story
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M-PESA Coverage

• Over 10,400 agent outlets
• Quality agents, adequately serving an ever
  growing subscriber base.
• Varied agent network

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M-PESA Agents
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Customer growth
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Person to Person Transfers
152.45 B KShs. (1.9B) moved in P2P since launch.
M-PESA is reaching the unbanked
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M-PESA Mobile Money Transfer today
Cash In Cash Out
Person 2 Person Transfer
Airtime Top-Up
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Our Pricing..

• Value based per transaction model
• Easy to understand
• Attractive

Example-
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Continuing to innovate through Partnerships
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Partnering with Financial Service Providers
Full integration Bank to M-PESA M-PESA to Bank
SUPER-AGENT Cash in / Cash out For other Agents
ATM Integration
KCB Bank Gulf African Bank
AGENT M-PESA Cash in / Cash out
PesaPoint
Including Post Bank Equity Bank Family
Bank Consolidated Bank Giro Bank
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Financial Sector Partnerships
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Facilitating Collections (PAY BILL)

• Over 75 Partner organizations.
• Service easy to use.
• Convenience Customers can pay for their bills
  anywhere, anytime.
• Payment of regular bills.
• Facilitating Utility payments e.g. electricity.
• Collection of funds for CSR activities.
• Deposits to Bank Account possible
• Providing on line payment solution in a
  developing country where plastic money
  penetration is low

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Some M-PESA Pay Bill Partners
Insurance Companies
Financial Services
Electricity payments
CSR Collections
Medical Industry
Services
PAY TV
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Facilitating disbursements (Bulk Payments)

• Used by organizations to make payments to persons
  who are widely dispersed
• 27 Partner organizations
• Service/Salary payments
• Promotion/Social payments
• Suitable for Bank to M-PESA payments

X-DP200 confirmed Ks 3250 received from Northern
Payments on 29/6/08 at 2.26 PM New balance Ks 4750
X-DP200 confirmed Ks3250 sent to GTV KENYA for
account ABC123456789 on 29/6/08 at 2.26 PM New
balance Ks1750
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Some M-PESA Bulk Payment Partners
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M-PESA MMT FORERUNNER

• 2007 / 2008 Kenya Banking Awards Special
  Award for Product Innovation
• 2008 - Global Mobile Awards Winner, Best
  Broadcast Commercial (M-PESA Send Money Home
  TVC)
• 2008 - Global Mobile Awards Nominated, Best use
  of Mobile for Social and Economic Development
• 2008 - World Business and Development Award 1
  of 10 private companies recognized globally for
  their contribution to the achievement of
  millennium goals through core business
• 2008 - Stockholm Challenge Winner, Economic
  Development category
• 2008 - Africom Awards
• Winner, Best Solution for Rural Services
• Winner, Changing Lives Category (pilot with
  Concern Worldwide)
• 2009 - Global Mobile Awards Winner with
  Vodafone, Best Mobile Money Transfer service
• 2009 UN-Habitat Business Award Winner, Best
  Practices

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Touching the lives of Kenyans
NB Over 12,000 Kenyans employed by M-PESA
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Video The Customers Voice
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• Thank You
• m-pesa_at_safaricom.co.ke