Pembrokeshire Local Action Network for Enterprise

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Pembrokeshire Local Action Network for Enterprise
Development

• Making a Positive Impact on the
• Local Economy
• a Professional Approach to Organising
• Festivals and Events

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Working With Communities

• Identify and assess local needs and opportunities
  to improve their quality of life
• Develop and implement social, cultural and
  economic projects to address these needs and
  opportunities

• Enhance the environment of the area, adopt
• good environmental practices, safeguard
• and interpret its rich heritage and wildlife.

3

• Need identified for supporting community
  Festivals and Events community action plans

• Transnational Fair held in September 2003

• PLANED Tourism Development Strategy -
• long-term sustainable approach to the
• development of the area its environment, its
  economy, its heritage and its people.

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The Tourism Season in Pembrokeshire

• very seasonal traditional activities - rely on
  reasonable weather
• tourism trend - more weekend breaks out of season

• tourism research shows that the type of tourist
  that we seek to attract to rural areas is someone
  who enjoys exploring, not just the environment
  and heritage of an area, but the nature and
  culture of the local people

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Addressing this Challenge

• linking community interests and enthusiasm to
  tourism development encouraging a more
  professional approach
• increasing the awareness of the tourism industry
  of the opportunities
• building on the wide range of local opportunities
  from celebrating local heritage to local
  community carnivals
• helping local people to develop projects to
  extend the tourist season by
• identifying new opportunities developing skills
• improving the quality of the tourism destination
• adding depth to the tourism product

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The PLANED Innovative Approach is to

• Identify and assist the development of latent
  economic activity

• Embed a culture of entrepreneurship in
  communities and individuals as a core activity

• Ensure that all social, economic, cultural and
  environmental activity is enhanced to provide
  sustainable economic benefit.

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Bring together people with a wide range of skills
and knowledge to

• plan together
• work together
• celebrate together

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• Dates of events were not decided far enough in
  advance to meet publication deadlines
• Decisions on whether or not events would take
  place were not being made until the last minute
• Details of the content of events were not clear
• Details of local contacts were not always
  available
• There was no guarantee that an event which took
  place one year would take place also in the next
  year
• The organisations of long standing events relied
  on the efforts of fewer and fewer people

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Through its LEADER project Creating a Culture of
Entrepreneurship PLANED aims to encourage the
development of sustainable, well-organised
community events and festivals in Pembrokeshire
that will take place every year
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PLANEDs support can operate on number of levels

• Individual festivals and events in communities
  that have not previously had events committees
• Town / village festival and event groups planning
  their first local programme of events
• Area community-led festival and event groups
  promoting festivals and events within that area

• Regional festival and event groups of communities
  working together
• Community-based festival and event groups from
  several communities working together, linked by a
  common theme

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• Area Festival and Event Groups
• Cemaes Area Case Study

North East Pembrokeshire Newport, St.
Dogmaels, Nevern, Llanychaer communities
2004 Newport Bay Spring Festival St Dogmaels
Festival
February 2005 Cemaes Festivals Events group
meeting to identify benefits and issues of joint
working
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Cemaes Area Case Study

• Benefits identified
• Training available locally
• Pool resources
• Prevent dates clashing
• Share specialist skills/experiences/ideas
• Shared funding applications
• Joint programme and publicity

• Issues
• Lack of manpower
• Self interest treading on toes
• Mowing forward too fast or too slow

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Cemaes Area Case Study

• Benefits outweighed issues
• The group agreed on collaborating in the
  following areas
• Producing diary of events
• Pooling resources
• Advertising and publicity
• Joint website
• Insurance
• Learn from each other
• Seek funding
• Extend tourist season

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• Community Based Festivals Events Linked by a
  Common Theme
• Waterway Festival Case Study

• To celebrate and promote the enjoyment of the
  Milford Haven Waterway, its towns and villages,
  and its history and heritage

• To promote events that take place throughout the
  year on the water, near the water, with the water
  as a backdrop, or with a water theme

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• To engage and support communities around the
  waterway to develop events that fit with the
  theme
• To work closely with organisations that are
  already involved in organising events on the
  waterway
• To strengthen the links between the communities
  for the economic benefit of all
• To encourage people around the waterway to think
  more about the economic benefits of their events

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FESTIVAL EVENT TRAINING PROGRAMME

• Free training for community events organisers
• Event planning and risk assessment
• Funding
• Publicity and promotion
• Licensing
• Training Handbook

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NETWORKING

• Presentation Evening

• Festivals Events e-mail group

• Sharing experiences locally - networking event

• Sharing experiences at national level Action 2
  pan Wales project

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FESTIVALS EVENTS IN PEMBROKESHIRE GUIDE

• produced annually for the past five years

• Community events and festivals are listed free of
  charge
• Distribution

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Organisation of Festivals and Events

• Narberth Food Festival
• Frenni Food Festival
• Pembrokeshire Sky Festival
• Newport Bay Spring Festival
• Pembroke Festival
• Agricultural shows
• North Pembrokeshire Eco Festival
• Saundersfoot St Nicholas Market
• Pembroke Christmas Fayre

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Successful Festivals and Events can

• help to develop local pride and confidence
• stimulate the local economy thus contributing to
  the areas regeneration
• attract tourists to area previously not visited,
  or less frequented by tourists

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There is always room for improvement

• More events spread throughout the year, but
  particularly in April/May/June and
  September/October
• Better liaison and co-ordination to prevent
  clashes of events
• Closer networking between events of a similar
  nature to exchange best practice, undertake joint
  marketing etc.
• Linking events and festivals more closely to
  tourism offers and packages
• Widespread promotion of the fun and experience of
  festivals and events

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• Thank you for listening