An Overview of Specialist Factual Richard Williams

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An Overview of Specialist FactualRichard
Williams
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What is Specialist Factual?

• Science Nature History Arts
• Religion Ethics Special Features
• 360 landmarks that break through the schedule,
  helping users take their interests further and in
  doing so creates a resource of enduring value
• Content produced uniquely for the online
  environment to reach younger demographics, less
  likely to be drawn in by traditional SF output

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Types of content

• 360
• A (generally) TV-led multiplatform offering. TV
  providing a centre of gravity, around which, web,
  mobile, outreach, switchover, NR revolve.
• Co-dependent Multiplatform
• Can feel like a 360 but is often smaller and more
  focussed. The offering simply would not work
  unless all the platforms are there.
• Digital publishing
• The web or iTV is the only, or the main offering,
  treated as a content provision in its own right.
  Launches may coincide with related TXs for
  publicity purposes.
• Campaign
• Generally defined by the period of time over
  which there is significant activity (6 months 3
  years). Includes outreach and behavioural
  change as a core ambition.

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The audience

• Not kids
• Interested, non-expert adults
• Not kids!
• Core age group 24-35
• Not kids!!
• Males bias
• Not kids!!!

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Things that have worked

• Sex ID
• Springwatch
• How to Sleep Better
• What am I like?
• A Picture of Britain
• Battlefield Academy

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Sex ID the website

• A three-programme series on BBC ONE
• Credible data from gt500,000 completed surveys fed
  into the programmes
• 2.6 million page impressions after only two weeks
  live
• Scientists writing 20 journal papers

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Springwatch

• A three-week live series on BBC TWO
• 260,000 breathing space packs ordered
• 38 million hours promised
• 158,000 Springwatch recordings

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How to Sleep

• 90 minute one-off on BBC ONE, 6 million viewers
• 6.5 million page impressions in three months
• 65,000 surveys for scientific research completed
  in two months

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What am I like?

• One-off, 90 minute show, BBC ONE, 4 million
  viewers
• Users take the same test to discover their
  personality type
• 30 of viewers used the website

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A Picture of Britain

• 80,000 imagessubmitted
• UK exhibition
• BBC1 BBC4Promotion

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Battlefield Academy

• Strategy game
• Factually accurate
• From Roman Britainto WWII to Trafalgar

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The commissioning process

• Brainstorms to develop concept
• Decision made to outsource
• Production of 4 page briefing document
• Companies invited to pitch
• Companies invited to follow up with face-to-face
  pitch
• Each submission marked on against selected
  criteria

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Words I like

• Mass Participation
• Audio Visual online documentary?
• Knowledge Building
• Real/Meaningful
• Fewer, Bigger, Better
• Get involved
• BAFTA, RTS, BIMA, Webby.

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Words I dont like

• Educational
• Curriculum
• Encyclopaedic
• Video clips
• Additional information

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