Influence of Energy Drinks in the Media

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Influence of Energy Drinks in the Media

• Amanda Peele
• Mike Flynn
• Daryl Johnson
• 3/30/09

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Activity Small Group Discussion
http//www.youtube.com/watch?vnXa02tB8DLo http
//www.youtube.com/watch?vaZdo6Hc-Fl8 http//www
.youtube.com/watch?vN_hPMFHVe8Q http//www.youtu
be.com/watch?v3zFHKNFTj88
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Activity Questions

• What is the message each video is trying to push
  across?
• How do you think a younger audience would view
  and react to these messages?
• Do these commercials make you view energy drinks
  in a positive light?

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What are energy drinks?

• The term energy drinks refers to beverages that
  contain caffeine in combination with other
  ingredients
• such as taurine, guarana, and B vitamins, and
  are purported to provide its consumers with extra
  energy.
• This term was created by companies in the
  beverage industry and is not recognized by the
  United States Food and Drug Administration or the
  United States Department of Agriculture.
• Zidenberg-Cherr, S. and Heneman, K. (2007).
  Nutrition and health info sheet. Retrieved March
  29, 2009, from http//nutrition.ucdavis.edu/InfoSh
  eets/ANR/EnergyDrinkFact.pdf

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Energy Drink Target Audience

• Young teens
• Athletes
• Extreme sports fanatics
• Over worked adults

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Should children and/ or adolescents consume
energy drinks?

• A recent survey of 78 youth (11-18 years) found
  that 42.3 of participants consumed energy drinks
  however, concern has been raised about the
  effects of ingredients found in energy drinks on
  children and adolescents In adolescents,
  caffeine consumption has been associated with an
  increase in blood pressure Based on the limited
  data regarding safety, it is not recommended that
  children or adolescents consume energy drinks.
• Zidenberg-Cherr, S. and Heneman, K. (2007).
  Nutrition and health info sheet. Retrieved March
  29, 2009, from http//nutrition.ucdavis.edu/InfoSh
  eets/ANR/EnergyDrinkFact.pdf

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Side Effects

• Heart palpitations
• Abnormal heart rhythms
• Increased blood pressure
• Jitter effects when coming down
• Irritability
• Increased urination
• Nausea
• http//www.lifespan.org/services/nutrition/article
  s/energydrinks.htm

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Monitoring Consumption

• Parents need to be aware of consumption
• Teachers can focus on teaching health aspects
• Schools could ban these drinks on property
• Local governments can encourage stores to sell to
  only age appropriate customers

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• Zidenberg-Cherr, S. and Heneman, K. (2007).
  Nutrition and health info sheet. Retrieved March
  29, 2009, from http//nutrition.ucdavis.edu/InfoSh
  eets/ANR/EnergyDrinkFact.pdf

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• Zidenberg-Cherr, S. and Heneman, K. (2007).
  Nutrition and health info sheet. Retrieved March
  29, 2009, from http//nutrition.ucdavis.edu/InfoSh
  eets/ANR/EnergyDrinkFact.pdf

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Video Clip

• http//www.youtube.com/watch?vGJtB0pIs6uI

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Connections to Ramsey

• Connection 1 There is little formal research
  about the effects of growing up in a consumerist
  society where children are bombarded by messages
  that they need more and more. (Ramsey, 99)

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Connections to Ramsey, Cont.

• Connection 2 With out watches, daily planners,
  palm pilots, and cell phones, we try to control
  our time and never waste a minute. Children are
  also learning these values as they see thousands
  of easy and immediate solutions in televised
  stories and advertisements of particular
  products. (Ramsey, 108)

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Sources

• Center for Young Womens Health. (2008). Energy
  drinks A guide for teens. Retrieved March 29,
  2009, from http//www.youngwomenshealth.org/energy
  drinks.html
• Ramsey, P. G. (2004). Teaching and learning in a
  diverse world (3rd ed.). New York Teachers
  College Press.
• U.S. Department of Agriculture, Agricultural
  Research Service. (2008). USDA national nutrient
  database for standard reference, release 21.
  Retrieved March 29, 2009, from http//www.ars.usda
  .gov/ba/bhnrc/ndl
• Zidenberg-Cherr, S. and Heneman, K. (2007).
  Nutrition and health info sheet. Retrieved March
  29, 2009, from http//nutrition.ucdavis.edu/InfoSh
  eets/ANR/EnergyDrinkFact.pdf