Introduction to E-commerce

1
Introduction to E-commerce

• Lecture 1
• E-commerce overview

2
Introduction to E-commerce

• Objectives
• By the end of the lecture students should
• Appreciate the contents of this part of the
  module.
• Understand the meaning and scope of E-commerce
• Appreciate the reasons for adopting E-commerce
• Appreciate the challenges to an organisation

3
Introduction to E-commerce

• What is E-commerce?
• Why could it be important to business?

4
Introduction to E-commerce

• E-commerce to E-business
• Broad Definition
• All electronically mediated transactions between
  and organisation and any third party.

5
Introduction to E-commerce

• E-commerce to E-business
• Communication Perspective
• Business Perspective
• Service Perspective
• On-line Perspective

6
Introduction to E-commerce

• Definitions
• ...the sharing of business information,
  maintaining business relationships and conducting
  business transactions by means of
  telecommunications networks.
• Zwass (1998)

7
Introduction to E-commerce

• Definitions
• E-commerce is the exchange of information across
  electronic networks, at any stage in the supply
  chain, whether within an organisation, between
  business and consumers, or between the public and
  private sector, whether paid or unpaid.
• E-commerce_at_its.best.uk, 1999

8
Introduction to E-commerce

• E-commerce activities
• Buy-side e-commerce
• Sell-side e-commerce e-commerce
• Supply chain management
• Internal and External value chain

9
Introduction to E-commerce

• E-commerce and E-business Relationship

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10
Introduction to E-commerce

• On-line in the U.K.
• November 2000 19.98 million 33.58
• June 2001 33 million
  55.32
• September 2002 34.3 million 57.24

11
Introduction to E-commerce

• E-commerce fundamentals
• Environment
• Marketplace
• Business models

12
Introduction to E-commerce

• E-business infrastructure
• Internet/Intranet/Extranet
• Standards
• Managing e-business infrastructure

13
Introduction to E-commerce

• E-business infrastructure
• Zwass (1998) has three main levels
• 1. Infrastructure
• 2. Services
• 3. Products and services

14
Introduction to E-commerce

• E-business infrastructure
• Kampas (2000) has five main levels
• 1. Storage/physical
• 2. Processing
• 3. Infrastructure
• 4. Application/content
• 5. Intelligence

15
Introduction to E-commerce

• E-environment
• Social factors
• Legal factors
• Economic and competitive factors
• Political factors
• Technology

16
Introduction to E-commerce

• E-business strategy
• Situation analysis
• Strategic objectives
• Implementation

17
Introduction to E-commerce

• Supply chain management
• Options
• Using information systems
• Alternative perspective using info systems

18
Introduction to E-commerce

• E-procurement
• Drivers
• Risks and impacts
• Implementation
• Automated E-purchasing

19
Introduction to E-commerce

• E-marketing
• Planning and situation analysis
• Objective setting
• Strategy and tactics
• Action control

20
Introduction to E-commerce

• E-crm
• Acquisition
• Retention
• Service quality
• Customer extension
• Technological solutions of crm

21
Introduction to E-commerce

• Change management
• Perspectives on e-business change
• Planning change
• HR requirements

22
Introduction to E-commerce

• Change management
• Revising organisational structures
• Managing the human dimension of change
• Risk management

23
Introduction to E-commerce

• Analysis and design
• Analysis for e-business
• Process modelling
• Data modelling
• Design for e-business

24
Introduction to E-commerce

• Implementation and maintenance
• Alternatives for acquiring e-business systems
• Testing
• Changeover
• Content management and maintenance

25
Introduction to E-commerce

• Assessment
• One assignment
• Exam

26
Introduction to E-commerce

• Objectives
• Appreciate the contents of this part of the
  module.
• Understand the meaning and scope of E-commerce
• Appreciate the reasons for adopting E-commerce
• Appreciate the challenges to an organisation