WIPO Asia Pacific Regional Workshop

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WIPO Asia Pacific Regional Workshop on IP for
Managers and Staffs of SMEs and SME Support
Institutions Best Practices of Using
Exploitation of IP Assets by SMEs
Jong-hyub Choi Director General Intellectual
Property Tribunal Korean Intellectual Property
Office
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?. Introduction
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What is patent commercialization?

• ? Commercialization of patented technology is
  simply a process of taking an invention and
  taking it to the marketplace. It is ongoing
  economic activity for moneymaking.
• ? This will consist of protection, design,
  development, production, marketing, etc.

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Share experiences of successful cases

• ? It is important that SMEs must themselves
  participate in the process of the various
  business aspects affected by patentable items and
  methods.
• ? Showing SMEs obstacles and successes for
  commercialization will hopefully assist owners
  and inventors to pluck the golden apple of
  business success.

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?. The Business of Patent Technology -
Considering Some Successful Cases
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Building brand image by means ofexhibitions(Chung
pung co.)

• ? Brand power as a primary factor
• - The life of many companies depends on brand
  power.
• - To survive in the competitive market, firm
  brand power is a must.
• - SMEs need a major effort to build their brand
  name value.
• ? Air Cleaner producer, ChungPung, is one case of
• success in promoting a brand.

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Building brand image by means ofexhibitions(Chung
pung co.)

• ? Successful Commercialization process of
  ChungPung
• - His own product, tested on himself
• - Utilize international invention exhibitions
• Participating in intl fairs Geneva, Germany,
  Switzerland etc.
• Winning 8 consecutive Gold Awards in the
  Environment and Medical category
• - Increase consumer satisfaction through
  mail-order sales

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Chungpung Air Cleaner
MUGUCAP-M3011B
MUGUCAP-M3012B
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Take advantage of government support programs
(Watos Corea co., Ltd.)

• ? Social trends and Gov. Policy as a important
  factor
• - The strategy matched social trends and
  government policy
• ? Watos Corea expected water shortage to be one
  of the
• greatest issues in the 90s and invest
  heavily into
• RD for more efficient water usage.

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Take advantage of government support programs
(Watos Corea co., Ltd.)

• ? Successful Commercialization process of Watos
  Corea
• - Continuous investment in RD is the key
• Calculating the amount of water per flush
  -Developing The
• Noiseless Feel Valve - failures and
  investment in RD
• - Make the most of the government support
• The Gov.s water saving policy
• The Gov. Provided development cost for Watos
  Corea
• - Pay attention to government policy

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Watos Corea Noiseless Feel Valve WP20
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Concentrate all your capacity on a single
product(Hana Cobi, Ltd.)

• ? The advantages of a strong marketing strategy
• - The marketing strategy is important with SMEs
  that are limited in
• capital and weak in sales network.
• ? Hana Cobi is a success case that, having
  measured
• its potential, expanded its market and
  customer base
• through a competitive marketing strategy.

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Concentrate all your capacity on a single
product(Hana Cobi, Ltd.)

• ? Successful Commercialization process of Hana
  Cobi
• - Select the item with high market compatibility
• Lock Lock is more suitable for food with
  strong smell and high moisture
• - Secure own brand and Technology
• - Marketing method and strategy that allows
  consumers to
• experience for themselves

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Hana Cobi Lock Lock
HLC811 (600ml)
HPL858 D
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Utilize and succeed technologies in a traditional
industry(Three Seven)

• ? The technological development and new ideas in
  a traditional industry
• ? Three Seven(nail clippers) is one of the cases
  in which
• conventional items proved successful in a
  world where
• people believed only high-end items could be
• successful worldwide.

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Utilize and succeed technologies in a traditional
industry(Three Seven)

• ? Successful Commercialization process of Three
  Seven
• - Select items with competitive power
• All the people in the world, regardless of
  nationality or ethnicity,
• use nail clippers.
• - Stress the trademark
• Three Seven won the trademark dispute with the
  American company, Boeing over trademark 777 in
  1988
• - Expanding market by diversifying product range

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Concluding Remarks

• ? Concentrate on developing a new product in one
  section
• and get its IPRs continuously
• ? Use originality and technical power as
  marketing strategy
• ? Take advantage of government policy and support
• program

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Thank You