MKT 300 Marketing

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MKT 300Marketing
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About Me

• David Mothersbaugh
• Office 109 Alston
• Phone [phone]
• 348-8949
• FAX [phone]
• email dmothers_at_cba.ua.edu

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PSU
PITT
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Roll Tide!
UA
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About My Teaching Assistant
Jun Lim Office 335 Bidgood Phone
348-6696 E-Mail jlim_at_cba.ua.edu
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Our Goals

• Introduction to Marketing - A Survey
• Basic Concepts Terminology
• Basic Facts about Markets and Marketing Practices
  
• Theories of the Marketplace
• Analytical Approaches
• Decision-Making Processes

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Tentative Schedule of Topics Four Modules

• 1. Market Analysis, Segmentation Planning
  Exam 1 September 20
• 2. Customer Analysis and Product Management
• Exam 2 October 18
• 3. Distribution and Promotion Management
• Exam 3 November 15
• 4. Pricing, Global, Services, and CSR
• Exam 4 Finals week

About One per month.
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Text

• Marketing
• Kerin, et al.
• 2006, 8th Edition

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Class Lecture Guides
The guides are 1. outlines of the class
lectures 2. incomplete 3. available via my
website at www.cba.ua.edu/dmothers
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e-mail communication

• Through your BAMA account
• Check regularly for announcements

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Attendance

• Required - pop quizzes, bonus point
  opportunities, etc.
• Test questions will be drawn from class
  discussions as well as the text.
• Available lecture guides are not complete - not
  even close!

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Grading

• Four objective tests
• Must take with our class on given dates
• TAKE NOTE OF FINAL EXAM DO NOT SCHEDULE
  CONFLICTING EVENT!!

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Make-up Policy

• If miss any one of the first three exams, then
  required to take a COMPREHENSIVE MAKE-UP
• Must take immediately following fourth and final
  exam and both must be completed in the allotted
  final exam time (see syllabus)
• Comprehensive make-up exam grade becomes your
  grade for the missed test
• Comprehensive make-up NOT available to improve an
  existing exam score.

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Make-up Policy

• Comprehensive make-up substitutes for only one
  missed exam 1, 2 or 3
• Zero assigned if miss more than one of exams 1, 2
  or 3 (REALLY!)
• You may not miss the fourth (FINAL) exam - it is
  required of all students
• FINAL GRADES ARE FINAL UNLESS WE MAKE A
  COMPUTING ERROR.

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Responsibilities

• Download Powerpoints PRIOR to class
• Read materials before class
• Assigned articles/cases
• Text chapters
• Seek assistance outside of class before your
  situation is too bad
• Read the business news!

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Some Critical Points

• The grading scale will be at least
• A range 90 - 100
• B range 80 - 89.9
• C range 70 - 79.9
• D range 60 - 69.9
• F lt 60
• plus/minus system used

NOTE There may be some sort of scale - so
that is why we say here at least.
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Some Critical Points to Remember

• Many students will earn As and Bs.
• There will likely be a grade distribution
  something like this.
• A range 12.5
• B range 30
• C range 35
• D range 15
• F 7.5
• Performance is rewarded and is generally strongly
  related to intensity of your efforts
• Please be proactive and seek assistance if you
  are getting into trouble.

75 to 80 usually earn a C- or better 20 to 25
do not earn a C- or better