About

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About Laksefakta Facts about salmon

• A presentation from
• www.laksefakta.no

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List of contents

• 1. The idea behind Laksefakta
• 2. Who we are
• 3. Our main topics
• 4. Salmon is delicious
• 5. Would you like to find out more?

Photo Norwegian Seafood Export Council
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1. The idea behind Laksefakta

• Salmon is the most important and healthiest farm
  animal in Norway
• Many people in Norway have views on fish farming
  but many of these are based on false or
  insufficient information
• Our aim is to provide correct information with
  FACTS about salmon and the salmon farming
  industry
• Our main objective is to strengthen both salmon
• and the reputation of salmon farming

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2. Who we are

• Laksefakta is run by
• - The Norwegian Seafood Federation
• - The Norwegian Seafood Export Council
• - Fish feed producers EWOS and Skretting
• Laksefakta also receives contributions
• from other players and has wide support
• in the industry

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Our tools

• www.laksefakta.no is an updated information web
  page about salmon farming
• You can download presentations (ppt) and fact
  sheets, order key rings and printed fact sheets.
  Completely free of charge!
• Laksefakta has its own easy-to-use material for
  stands at relevant events

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3. Main topics in Laksefakta

• A. Salmon as healthy and safe food
• B. Salmon and feed utilisation
• C. Use of antibiotics
• D. Aquaculture and the environment
• E. The salmon life cycle

Photo Norwegian Seafood Export Council/ Per Eide
Studio
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A. Healthy for body and mind

• Salmons positive effect on health is due to
• its content of omega-3 fatty acids
• Omega-3 has a positive effect on
• - cardiovascular disease
• - depression, schizophrenia and Alzheimers
  disease
• - foetal and infant brain and eye
  development
• The body absorbs omega-3 far more efficiently
  from salmon than from capsules

Photo The Norwegian Seafood Export Council/ Lisa
Westgaard
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Safe and trendy

• Salmon is safe, healthy and tasty
• Norway is the only country in the world with such
  extensive control and research related to farmed
  salmon
• Fish farmers and feed producers have strict
  internal controls to ensure food safety
• The Norwegian Food Safety Authority monitors
  salmon to ensure it is a safe food

Photo Norwegian Seafood Export Council/ Joakim
Karlsson
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B. Feed utilisation

• Of all farm animals, salmon utilises the protein
  and energy in the feed the most efficiently
• 1.15 kg of feed are required to produce 1 kg of
  salmon. For the same growth, poultry requires
  1.94 kg and pigs require 3 kg of feed
• Fishmeal and fish oil are important raw material
  ingredients in fish feed. But these marine
  resources are limited in supply
• However, raw material ingredients from plants
  allow the industry to continue to grow, without
  overusing the global fish stocks

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C. Healthy fish

• Salmon is the healthiest farmanimal in Norway
• There has been a 98 per cent
• reduction in the use of antibiotics
• between 1987 and 2004. At the
• same time, salmon and trout production
• has risen tenfold
• The industry has achieved this through effective
  vaccination, improved production methods and
  preventive work

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D. Aquaculture and the environment

• The aquaculture industry aims to be
  environmentally friendly
• Sound ethical husbandry and sustainable resource
  management are fundamental
• principles of the industry
• Like all other food production, aquaculture
  involves environmental challenges
• Consequently, the industry focuses on the
  environment at all stages from feed production
  until the fish reaches the market

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E. The life cycle of salmon

• Farmed salmon originate from wild brood stock
• Eggs from brood stock hatch after around 60 days
• They are raised in freshwater for around one year
• Prior to living in the sea, salmon undergo an
  energy-demanding process called smoltification
• After a year, the smolt are transferred to sea
  cages. The salmon are ready for harvesting after
  11.5 years in the sea

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Salmon is delicious!

• Norwegian Salmon is a sought-after food item and
  is a popular delicacy in more than 100 countries
• Salmon is prepared in a variety of ways. It is
  served as sushi in Japan, lucky fish in China and
  as festive food in Russia
• Salmon is the favourite fish of young Norwegians
• People in Oslo and Mid Norway eat the most salmon
  in Norway

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Did you know that...

• .. Norway produces twice as much salmon as it
  does beef, poultry, mutton and poultry combined?
• .. Norway produced around 540,000 tonnes of
  salmon in 2004?
• .. Converted into dinner portions, this is 1.3
• billion skinned and boneless 250-g portions?

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Would you like to find out more?

• Visit www.laksefakta.no
• Articles on salmon and aquaculture
• Presentations (ppt) and fact sheets
• Free key rings
• Delicious salmon recipes

Use of the photographs in this presentation for
other purposes is prohibited.