Multistakeholder Engagement MSE for Rural Telecommunications

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Multi-stakeholder Engagement (MSE) for Rural
Telecommunications Engaging communities in
telecommunication planning
MSE Process in Upper East Region, Ghana
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Results of Telemedicine MSE process for remote
communities in Canadas North
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Multi-stakeholder Engagement (MSE) What is it
all about?
(Photo of MSE in action in Rural Sri Lanka)
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MSE Results

• Is there sufficient demand for investment?
• detailed assessment of line deployment
  requirements, and projected revenues on a
  community-by-community basis
• Where are telecom services required?
• Determination of community members desired
  locations for telecom access
• Determination of optimum rural telecom geographic
  coverage
• How to deploy a financially sustainable system?
• Determination of the business case for rural
  telecom investment
• Key stakeholders engaged in supporting
  financially sustainable rural telecom services

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Multi-stakeholder Engagement Process Elements

• Rapid Market Appraisals
• Community Mapping
• Stakeholder Communication Mapping
• Financial Modeling
• Multi-stakeholder Planning
• GIS Mapping

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Rapid Market Appraisals (RMA)

• Goal Provide detailed assessment of line
  deployment requirements, on a community-by-communi
  ty basis
• Techniques
• Willingness/ability to pay survey interview
  questionnaire sampling framework for rural
  region
• Use of a basket of visible socio-economic
  indicators to determine the relative economic
  vitality of communities for telecom service

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Rapid Market Appraisals (RMA)(continued)

• Objectives
• Provide recommendations for proportion of line
  deployment by type of line (payphone, public
  calling office (PCO), commercial, institutional
  and residential), on a community-by-community
  basis.
• Provide detailed assessment of revenue per line
  (ability and willingness to pay, traffic
  scenarios).

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Willingness/ability to pay interviews with
community members
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Community Mapping

• Goal Determine community members desired
  locations for telecom access
• Technique Participatory mapping exercises
  conducted with rural community members at key
  market points and meeting places locations
  marked with GPS references for later use in GIS
  mapping
• Objective Identify prime locations for telecom
  service that will yield maximum revenue and
  maximum community access

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Community Mapping
Community Mapping Exercise
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Identify best public access points
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Stakeholder Communication Mapping

• Goal Determine existing communication patterns
  and mechanisms used by key potential users of
  rural telecom systems
• Technique Identification of key rural
  stakeholders (e.g. financial entities, suppliers
  of household products, agricultural input
  suppliers, major commercial enterprises,
  government agencies, schools, etc.) interviews
  and/or focus groups to identify current
  communication patterns and desired improvements
• Objective Identify prime customers for rural
  telecom services and strategies for serving those
  customers effectively

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Stakeholder Communication Mapping for rural
telecom services in northern Canadian native
communities
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Stakeholder Communication Map from workshop in
Sri Lanka
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Financial Modeling

• Goal Determine the business case for rural
  telecom investment
• Technique Combined analysis of RMA, Stakeholder
  Communication Mapping, and Community Mapping to
  produce return on investment (ROI) scenarios for
  different levels of infrastructure investment
• Objective Creation of rural telecom investment
  business cases that will encourage private and
  public sector investments

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TeleCommons Development Group staff compiling
financial data at rural field office in Ghana
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Multi-stakeholder Planning

• Goal Engage key stakeholders in supporting
  financially sustainable rural telecom services
• Technique Key stakeholders identified in
  Communication Mapping partake in structured
  workshops designed to solicit their input,
  support and interventions for value-added
  services that will enhance rural telecom revenues
  (e.g. health information service, or agricultural
  information service)
• Objective Enable stakeholders to integrate
  improved telecom access in their service
  commercial activities

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Agricultural service provider telecom/Internet
planning workshop in Mindanao, Philippines
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Results of Multi-stakeholder Planning from Rural
Tanzania
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GIS Mapping

• Goal Determine optimum rural telecom geographic
  coverage
• Technique Combined GIS mapping of RMA data, key
  stakeholder coverage desires utilization plans,
  and community mapping GPS coordinates
• Objective Market-focused GIS maps that can be
  easily used by telecom infrastructure engineers
  to plot system coverage (especially wireless
  coverage)

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Engineer maps probable tower locations with GPS
reference points
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GIS wireless tower location maps incorporating
RMA data, stakeholder needs, GPS data, etc.
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MSE Combines Good Business Analysis with Rural
Development Benefits

• Win-win scenarios for investors, rural
  communities and key rural stakeholders
• Creates PACTS for rural development
• Partnerships
• Accessibility of services and knowledge for rural
  people
• Communication technology and connectivity access
• Financial sustainability

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