October 25

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(No Transcript)
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The Congress - Highlights

• October 25 27, Headquarter of FAO in Rome,
  Italy
• The first global event of its kind, specifically
  and entirely focused on communication for
  development.
• Brought together three key audiences with a stake
  in communication for development that seldom get
  together academia, policy-makers and
  communication practitioners.

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The Goal

• To mainstream Communication for Development in
  development policies and practices.
• By sharing experiences and best practices from
  around the world that demonstrate that
  Communication for Development is an
  essential tool for meeting todays most pressing
  development challenges.

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The Process The road to the Congress

• The preparations to WCCD has been part of a much
  wider process to advance and mainstream the
  discipline of Communication for Development that
  involved
• Organizing Bodies
• Associated Events

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The Process The road to the Congress Organizing
Bodies

• Secretariat World Bank, FAO, The Communication
  Initiative Network
• Steering Committee 17 organizations -
  inter-governmental (1), civil society-based (7),
  academia (1), the UN system (3), media (1) and
  the donor community (3).
• Scientific Committee 23 leading professors and
  practitioners of Communication for Development
  from 18 academic and research institutions.
• Advisory Body 41 organizations - civil
  society-based (14), academia and think-tanks (9),
  media (2), the UN system (7), donors (3),
  multilateral institutions (3) and development
  agencies (3).

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The WCCD Program - Thematic Sessions

• Themes Governance, Health, Sustainable
  Development, Communication Labs.
• Streams the overarching communication streams
  addressed by the sessions included
• demonstrating the value-added of Communication
  for Development
• providing data and evidence of the impact of
  Communication for Development
• highlighting the most promising theoretical
  foundations and methodological approaches
  underpinning Communication for Development today

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The WCCD ProgramPolicy Makers Forum

• A select group of Policymakers reflected upon a
  set of recommendations for mainstreaming
  communication, based on a platform prepared and
  discussed before and during the Congress

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The Outcome

• The WCCD is a major step in a broader process of
  mainstreaming communication for development. Its
  outcomes and key contribution to that process
  are
• The Rome Consensus key recommendations agreed
  among Congress participants.
• Significant amount of evidence for further
  advocacy efforts
• Base for future institutional alliances and a
  wide platform for mainstreaming communication in
  development policy and practice
• World Wide Exposure and Media Coverage

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Some Statistics from the Congress Website

• During the month of October 2006
• 14,209 total visits from 172 countries, of which
  7,017 during the days of the Congress
• 79,456 total page views, of which 32,555 during
  the days of the Congress
• 52.7 of visitors return to the website more than
  once a day
• Since the website launch in the Summer of 2005
• 59,401 total visits from 194 countries
• 415,479 total page views
• 52,2 of visitors return to the website more than
  once a day
• Webstream
• 1,430 viewers
• Virtual Press Room
• 1,668 visitors
• E-fora
• 1274 participants

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Beyond the WCCD

• Rome Consensus finalized and translated in three
  languages
• Mainstreaming Study on C4D revised and finalized
• Proceedings being finalized (including all papers
  in a cd)
• A number of publications derived from the
  Congress are forthcoming

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Beyond the WCCD (cont.)

• A number of similar events at a regional level
  are being planned
• Strategic partnerships and alliance for
  mainstreaming communication for development are
  taking place
• And .