Apresentao do PowerPoint

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World Business Award
Integrating Sustainable Development into the
Banks Business
Fabio C. Barbosa BANCO REAL/ABN AMRO - May 9,
2006
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A country of striking contrasts
Brazil is an emerging country with

• Glaring income disparity / High level of
  entrepreneurship

• Widespread poverty / Increasing level of social
  inclusion

• Rapidly depleting natural resources / New
  opportunities in biodiversity

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Fostering a new way of doing business
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Interdependency
Government
Client
Employees
Society
Banco Real
Union
Investor
Media
Community
Suppliers
Environment
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Beyond theory
VALUE PROPOSAL
Succeed, doing the right things, the right way
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Business consistent
with sustainable development

• Our Core Business
• Social and Environmental risk policy
• Social and Environmental products
• SRI funds
• Microcredit

• Universal
• Suppliers
• Diversity
• Sustainability Report
• Eco-efficiency
• Social Investment
• Social Environmental training awareness
  raising

• Market

CREDIBILITY
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Change involves partnerships
and commitment

• Low income earners (paper collectors) organized
  to supply the raw materials to produce 117
  tons/month, increasing income and avoiding
  middlemen 

• Now available to all businesses and consumers at
  a lower price

• Partnerships suppliers, co-operatives for income
  generation

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Change involves partnerships
and commitment
Real Friend

• Supports child and adolescent welfare efforts,
  including education and job training

• A portion of income tax payments can be used to
  support Municipal Child and Adolescents Funds

• EUR 1.31 million allocated with the help of
• a) 7,500 clients
• b) 11,344 employees

• Partnerships NGOs, Municipal Child and
  Adolescents Funds, Clients

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Building together
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Leading by example
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Better bank, better market, better world

• Interdependency and shared vision and values

• Willingness to listen

• Engagement through dialogue

• Ongoing fulfillment of Millennium Development
  Goals

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