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How to work with a Designer-Daniel Will Harris-

• Presented by
• Jae Lee

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Main points

• Do
• 1. Choose the right designer
• 2. Do researches before you talk to a designer
  and be specific with features and needs
• 3. Be clear with the content
• 4. Explain the reason for your preference
• 5. Design for the viewers not for yourself

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Main points

• Dont
• 6. Do not be stuck with an idea
• 7. Do not have more than one person make
  decisions
• 8. Do not tell your designer how to design
• 9. Do not try to satisfy everyone with the design

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1. Choose the right designer

• Take a look at their previous work or portfolio
  before choosing a designer. First priority of a
  design is to fit the customers needs. Award or
  famous Signature look does not mean that the
  design fulfilled the needs of that particular
  customer.

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2. Do research before you talk to a designer and
be specific with features and needs

• It is important that the designer knows what to
  design for from the start. For example, say you
  are making a drink bottle specifically designed
  for your gym members. You need to let your
  designer know that the bottle will have to be
  durable and prevent spills and such. It is hard
  to fit new features in later in the design
  process.

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3. Be clear with the content

• If you are clear with what you want to say with
  the design it is easier for the designer to work
  and make suggestions to make it better.

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5. Design for the customers not for yourself

• You have to be specific when you discuss target
  customers of the product. No matter how much you
  like the design, if customers are not impressed
  you are wasting your money.

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6. Do not be stuck with an idea

• If you thought about an image and force it to
  the designer you might as well design it
  yourself. You are paying the designer to buy
  their idea and make it happen so do not be afraid
  to listen to some new suggestions that designer
  has to make.

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7. Do not have more than one person make
decisions

• You will have many people giving their ideas to
  the project. However, if you have many people
  contributing to the direction of the work, most
  likely it will turn out bad. Have only one person
  make decisions.

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8. Do not tell your designer how to design

• It is not wise to tell the designer how to do
  their job. You can tell them about your needs and
  features you desire but putting them together is
  their expertise. Give them the authority to do
  their work because that is what you are paying
  for.

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9. Do not try to satisfy everyone with the
design

• It is not possible to get everyone to love your
  project. You may be able to satisfy everyone with
  a passing grade but if nobody hates it then
  nobody will love it either. Give your project
  some personality and try to have as many serious
  fans as possible.

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Conclusion

• It is important to be specific about what your
  needs and goals are when you hire a designer.
  Also be aware not to confuse your reasonable
  preference with your pre-conceived image of what
  you think it should look like. Give the designers
  the necessary information and let them do their
  work to get most out of your money.

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Questions?